Skechers | Photo by Betsy Zanjani
Betsy Zanjani, Contributing Writer | Thursday, September 1, 2022
Held on August 23 and 24 at the Stroll Hotel & Spa in Huntington Beach, California, this edition showcased more than 600 brands and attracted more than 400 registered retailers. “Since moving to Paséa, buyers have really enjoyed the intimate setting and the quality of the exhibitors,” said Devon Ranger, associate director of the show.
Hector Tamayo, retail manager of ranch the door in Mexico, ago Active Collective “my only shopping trip every year. This is the premier show to meet and work with vendors in person,” she said.
Skechers launched its new line as a complement to its footwear, renaming itself as “the brand of comfort”. Key Account Executive Brad Meyer explained, “We’re targeting the 50-60 year old customer who has been underserved. Our clothes are for ordinary people, not necessarily for exercise.” High-waisted leggings at $18-$26 were the best sellers.
Vuori entered the market as a premium brand for men and later added for women. The performance runner soon became the “addiction piece”. Currently with 22 company-owned retail stores, it is launching its first international store in London. “Dream fabrics” feature a soft, silky feel while providing the same performance qualities the brand is known for. The Daily Drawstring Legging is priced at $42.
Koral presented its latest collection, with special fabric effects such as eyelets, flocking and snakeskin textures. Vice President of Sales Sarah Choufani said: “Buyers come to us for our fashion.” Her newest style, the $43 tennis skort, was very well received.
spiritual gangsterthe brainchild of Ian Lopatin, who as a yoga instructor introduced hip-hop to his classes, has created a cool vibe for the sportswear line.
sweaty bettyWith a loyal international following, it has now focused its growth plans on the US specialty market with its butt-shaping, sweat-licking attributes and COOLMAX fabrications.
The beginning of…, formerly a textile company, has ventured with its sustainable and chemical-free line. Its 3D textures are strategically placed to give maximum shape. The company is currently working with key retailers on private label programs.
Arrazantty is working together with Texneo to streamline the yarn-to-garment process, providing a competitive advantage over Asian production. This made-in-Brazil alternative features less transit time, is eco-friendly, and affordable.
Source: www.apparelnews.net