Premium Beauty News – What is the position of the company, now that they have merged and changed their name?
Cyril Dauvers – I always knew that ACT Import was a gem and that it had real development potential, in particular thanks to its strong presence in the beauty industry, which was not enough with MPP My Planet Packaging. By merging the two companies, we developed a full service approach (retail accessories, luxury packaging, luggage and fashion accessories) with a more glamorous name: ACT Beauty France.
MPP My Planet Packaging’s packaging expertise helped ACT Beauty France win markets in cosmetic accessories, thanks to 100% recycled materials. Since packaging is complementary and is present throughout the value chain of the products sold by ACT Beauty France, it was logical and rational to merge the two companies.
Premium Beauty News: Its design division went from two employees to seven in less than two years. What are your expectations?
Cyril Dauvers – By the way! In a year and a half, we hired fifteen people, including five in the design division. We also opened an office in New York, with an on-site employee to strengthen our local presence. We were very successful at the Luxe Pack New York, MakeUp in Los Angeles and Cosmoprof Las Vegas shows.
Regarding the design division, since we completed our team, which is made up of designers, stylists and artistic directors, we have been able to meet highly complex demands in packaging, accessories or luggage. Now, we can offer our customers turnkey solutions, from creation to delivery.
Premium Beauty News – You recently created an eco-responsible range of makeup accessories called Éco Essentielle. The brush handles are made from recycled computer keyboards. What message do you intend to send with this creation?
Cyril Dauvers – Actually, it goes far beyond sending a message. It shows our clients that we are committed. In fact, we always try to integrate eco-responsible initiatives into our proposals. We choose cleaner and more responsible recycled materials, whenever possible.
For these 100% recycled brushes with vegan hairs, we partnered with professional makeup artists who did a great job in terms of gesture analysis. We have just presented a beautiful collection: I hope it has the success it deserves!
Source: news.google.com