It’s been said that trends are cyclical and what’s posted on the internet lasts forever, but the best TikTok viral beauty trends tend to feel more like blink-and-miss-it moments, which always makes us search. plus. .
While 2023 is still a few weeks away, these runaway beauty hits are worth bookmarking now for a look on January 1st and beyond. Here, five of our favorite viral TikTok beauty trends worth watching and rewatching; don’t be surprised to see them appear again and again on your For You page.
And be sure to follow the Harper’s BAZAAR TikTok page for more beauty inspiration for 2023.
red nail theory
While glazed donut nails, ’90s-inspired French manicures, and subtle art have gained traction, the red nail theory could give each of these trends a run for their money this winter. Based on the idea that red nails attract the opposite sex, this lively TikTok hypothesis is making these manicure (and pedicure!) shades much more popular right now.
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Chanel Le Vernis Longwear Nail Color in Rouge PuissantCredit: Chanel
Christian Louboutin Matte Nail Color in Multimiss Credit: Nordstrom
Gucci Vernis À Ongles Nail Polish in Goldie RedCredit: Sephora
Glazed Donut Everything
“I tried to make it clear, I don’t think I made it up [term] or created this slogan in any way, shape or form,” supermodel Hailey Bieber previously told BAZAAR.com in an interview about the glazed aesthetic surrounding her skincare line, Rhode. “I think that’s a familiar thing in skin care. I don’t want to go to bed without looking glazed, and when I think glazed, I just think of a glazed donut. So that’s the goal.”
Bieber’s infatuation with glitter no doubt played a part in the skin and nail care trend reaching new levels of popularity, especially once the star made the steps to achieving his signature glow even more accessible. .
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Essie Expressie FX Nail Polish in Iced Outcredit: ulta
Rhode Barrier Restorative CreamCredit: Rhode Skin
Dior Dior Addict Lip Glow OilCredit: Dior
Cold Girl Makeup
We’ll be the first to admit that being a cold girl isn’t actually half as fun as wearing makeup, but this viral trend is one of the easiest to continue into the new year. Driven primarily by a precise application of blush from cheek to cheek and to the tip of the nose, the makeup look aims to emphasize a subtle complexion flush that can occur when you’re outside during the winter months.
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NARS Rising Star Cheek PaletteCredit: NARS
Iconic London Glaze Dual Ended Eyeshadow CrayonCredit: Sephora
Benefit Cosmetics Benetint Cheek & Lip StainCredit: Benefit Cosmetics
skin cycle
New York City dermatologist Dendy Engelman previously told BAZAAR.com that the skin cycle trend is “designed to enhance the efficacy of active ingredients and minimize irritation by cycling active and inactive products in the course of four nights.”
The first night is for exfoliating, followed by the application of a retinoid on the second, with skin recovery on nights three and four. According to board-certified dermatologist Whitney Bowe, your skin will get the most out of the second night. As the process has been shown to be beneficial in helping to treat a number of skin concerns, from acne to eczema, skincare lovers looking to increase the effectiveness of their favorite products and minimize irritation should definitely give this one a try. trend recommended by experts.
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Dermalogica Daily MicrofoliantCredit: Amazon
Sunday Riley A+ High Dose Retinoid SerumCredit: Nordstrom
La Roche-Posay Toleriane Ultra Night MoisturizerCredit: DermStore
Wednesday Addams Glam
Jenna Ortega’s performance as Wednesday Addams on Netflix’s hit series Wednesday inspired thousands of beauty lovers to replicate the character’s enchanting gothic glamour, from her striking ponytails to her smudged eye makeup. Fans are looking forward to the second season of the show (fingers crossed), so we anticipate this viral trend to become even more popular next year, particularly in the fall.
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Ilia Limitless MascaraCredit: Ilia
MAC Lipstick in NightmothCredit: MAC Cosmetics
Styling gel with olive oil Eco StyleCredit: Amazon
Associate Beauty Trade Editor
Tiffany Dodson is currently Associate Beauty Commerce Editor at Harper’s Bazaar, where she specializes in trend forecasting, relationship building with major and emerging brands, and crafting shopping stories, from holiday gift guides to product trials. Tiffany’s work has previously been featured in outlets such as SELF, Bustle, and Teen Vogue, and she has been cited as an expert on business and beauty in publications and platforms such as The Business of Fashion and NPR’s Life Kit podcast.
Source: news.google.com