From the court to the closet, MaximBet breaks down the most significant intersections of sports and style.
(Nike)
The worlds of fashion and sports seem inextricably linked, spawning style staples ranging from Air Jordans and Adidas tracksuits to polo shirts and yoga pants. And if you’re looking for a sportsbook with unrivaled style, check out MaximBet and take advantage of a trendy Welcome Offer*.
Here, five times sports influenced mainstream fashion.
Sneakers are possibly the best known (and most used) sportswear that become part of our daily wardrobe. The history of the humble running shoe dates back to the 18th century. It begins in 1839 when the American Charles Goodyear invents vulcanized rubber. This innovation led to the creation of rubber-soled “plimsoll” shoes. The US Rubber Company redesigned the shoe and developed and began selling the ever-popular Keds.
In 1917, Converse released its own iconic shoe, the Chuck Taylor All Star. That shoe was worn by the US basketball team at the 1936 Berlin Olympics, while the American runner and four-time winner of the Gold medalist Jesse Owens wore running shoes designed by Adolf (Adi) and Rudolf Dassler, brothers whose rivalry would go on to found Adidas. and Puma brands. But these shoes were still worn mainly by athletes. Fast forward to the 1950s and rebellious teens are the ones to start wearing sneakers, much to the dismay of parents.
But it wasn’t until the ’70s and ’80s that brands like Nike really began to market sneakers to the general population, particularly with the launch of Michael Jordan’s Air Jordan brand. Soon, sneakers became a streetwear staple, and hip-hop helped bring the item squarely into the mainstream. Rappers like Run DMC notably wore their black and white Adidas sneakers wherever they went, and the trend continues today with Kanye West’s highly coveted Adidas Yeezys.
It’s weird, but the “polo” shirt wasn’t actually originally designed for polo. It was created for tennis. Invented by French tennis player Rene Lacoste, the short-sleeved cotton collared shirt was designed as a comfortable alternative to the restrictive flannel pants and sweaters commonly worn. He sported the 1926 US Open look and, after retiring in 1933, founded a company to sell his tennis polo shirts.
His jerseys featured a crocodile logo in recognition of his nickname “Le Crocodile”. The shirts became known as “polo” shirts, as polo players readily adopted Lacoste’s new tennis shirts instead of the long-sleeved, collared shirts they had previously worn. In the 1950s, despite being created for tennis by a tennis player, it was known as polo. The T-shirt eventually made its way from the locker room to our closets thanks to TV and movie stars who embraced casual wear, inspiring mods and preppies everywhere.
Letterman jackets started out as a prestige item for athletes, but today they make the scene everywhere anyone wants to achieve that sporty “All-American” look. The style of the jacket has its origins in the Harvard University baseball team and in an effort to distinguish its best players. In 1865, his players began wearing thick wool sweaters emblazoned with the “H” for the university. Only the top performing players were allowed to keep the uniforms, making it a mark of achievement.
The heavy wool uniform soon evolved into cardigans and the wool and leather jackets we recognize today. It wasn’t long before the varsity jacket was adopted across the US as a status symbol in high schools and colleges. The style then spread to professional sports and fan merchandise, where it began its foray into popular and mainstream culture. You may remember that Michael Jackson wore a red and gold varsity jacket in his iconic “Thriller” video, and hip-hop artists like RUN DMC and NWA brought the style to the streets in video and on stage. Today, different fashion brands offer their own take on the varsity jacket, and its appeal doesn’t seem to be diminishing any time soon.
Tracksuits are pretty ubiquitous these days. Children who hang out in the park wear them, adults go to the supermarket with them, although they are also associated with certain facets of organized crime. In fact, most people who wear tracksuits today will probably never wear them for any actual sporting activity.
We can thank martial artist and Hong Kong movie icon Bruce Lee for popularizing the article. Color-coordinated nylon and cotton pants and jerseys had been around since the 1960s, but when the cool Lee started donning them in his movies, the stretchy tracksuit rocketed into our collective fashion consciousness.
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Yoga pants are another sports garment that has transcended its original use. What started out as something solely meant to be worn behind the closed doors of a yoga studio has become a massively popular and widespread fashion phenomenon. It has also emerged as a controversial trend within academia, with many schools prohibiting students from wearing tight leggings. If you’re looking for someone to blame, sportswear company Lululemon is generally credited for bringing yoga leggings to the mainstream and to the Instagram feed of every Real Housewives alumnae.
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