inclusion
“An important thing that I think we need to consider in ingestible beauty is how it is filling in the gaps of inclusive beauty in topical beauty spaces. Anti-aging is obviously an area where a lot of research is lacking in the US for people with darker skin tones and I’ve heard a lot of people from researchers to brands talk about using ingestible beauty to fill in those gaps.” noted Ravyn Cullor, editor, CosmeticsDesign-USA.
In fact, Lycored, a maker of carotenoid ingredients for ingestible skincare, surveyed 1,285 consumers in the US and UK, asking them to define their skin tone in one of five categories (dark brown or black , brown, light brown, white: darker and white). – pale or light).
When asked what skincare goals they wanted to achieve, consumers with darker skin tones were significantly more likely to select a healthy glow/luminosity. This was a goal for 67% of Americans with brown or black skin, compared to 51% of those with pale or fair skin.
Meanwhile, people with the lightest skin tones were the most likely to seek protection from ultraviolet light. In the UK, this was a target for 34% of respondents with light or pale skin, compared to 17% of those with dark brown or black skin tones.
In the US, 73% of consumers who defined their skin as dark brown or black had purchased a product designed for their particular skin tone, as had 54% of those with white skin.
Furthermore, research suggests that products that do not focus on particular shades and colors, such as ingestible beauty, are attractive to consumers. Three-quarters of Americans surveyed agreed with the statement: “Products that provide the same benefits for people of all skin tones offer a platform for inclusion.”
get personal
Technological advances in personalized beauty products are expected to drive the market and attract new consumers soon. The AI application for testing, discovery and personalization will also increase collaboration between brands, consultants and retailers through data sharing and inventory pooling, according to InsightAce Analytic. According to the company’s latest research report, the global next-generation personalized beauty market was valued at $41.9 billion in 2021 and is expected to reach $143.6 billion by 2030, with a CAGR of 15.3 % over the forecast period of 2022-2030.
“The whole idea of personalization, whether it’s tied to personalization because of the microbiome, personalization based on life stage or whether it’s before or after pregnancy, before or after menopause, or the age of the customer. Also customizing by gender and customizing just for sheer diversity which Ravyn just nodded to. I think that when you talk about clients who are looking for very specific solutions, they are looking for something that suits them. So the idea of personalization and the research that is going on right now to support that idea is what I would like to look at,” said Sudipta Veeramachaneni, Vice President and Chief Scientific Officer of GNC.
“I would totally agree with the customization and the environmental impacts and what it has in beauty. So epigenetics, nutrigenomics, collagen boosters…beyond collagen, some synergistic ingredients that work well to strengthen and strengthen skin, hair and nails,” said Paula Simpson, innovation consultant, product development Nutribloom Consulting products and brand.
beauty and box
Consumers are demanding less packaging and brands are listening. Whether it’s reducing the overall amount of packaging, using more recyclable materials, or reusable packaging, the beauty industry is listening as more and more brands are increasingly turning to plastic alternatives. Beyond packaging, consumers are also looking to replace polluting chemical ingredients and processes with more sustainable biological alternatives.
The rise of biotechnology
According to Simpson, ingestible trends such as body contouring and cellulite minimization are becoming more common. In addition to those trends, she is also looking at biotechnology: “A kind of hybrid between ecological awareness and sustainability with biotechnology. I see a lot of algae companies looking for sustainable ingredients to help not only with the food supply but also with ingestible beauty.”
science with style
Traditional medicines such as Ayurveda, Kampo, TCM, and Unani have been practiced for thousands of years around the world, however they are only recently making their way into products in the US. While we are only in the tip of the iceberg in terms of existing plant species that have been scientifically investigated for bioactivities, natural products and traditional medicines have already made fruitful contributions.
“I think obviously there will be a push for efficiency and science. And I’m also seeing traditional medicine becoming more and more supplements,” said Giorgio Dell’Aqcua, president of the New York Society of Cosmetic Chemists. “Now I think brands are really learning more about these phytochemicals and what they do. Phytochemicals have been studied for thousands of years all over the world with strong, strong evidence from China, India, Europe, from different regions. And now we read those publications and we know that they have the potential and we want to use them here in the western world. We’re so into drugs, into vitamins, and I really hope there’s a growing trend on phytochemicals with the lesson of traditional medicine and what they do and more studies to do and increase that knowledge. I think that could be very interesting for the industry.”
Source: www.nutraingredients-usa.com