Every year, Pinterest releases its data-driven predictions of what will be a big trend the following year. And for the past three years, more than 80 percent of his predictions have been correct!
From hair tones to new bar orders, here’s what we’ll be looking at as we head into 2023.
two tone color
Move over vivid hair tones. 2023 is going to be all about two-tone locks, or as Pinterest calls it, Gemini Hair. Driven by Gen Z and Millennials, this hair color trend “mixes natural hues with bright blues, purples, and pinks.” Searches for “brown to pink balayage” and “pink and lavender hair” are hot right now, each with a 280% and 345% increase in searches, respectively.
all short all
Long, wind-blown locks and even longer Instagram-worthy nails will take a backseat in 2023. According to Pinterest, all things “micro” will take center stage. Searches for “choppy bob haircut” are up 550%, “micro french nails” up 235% and “micro bangs” up 110%.
Scalp care rooms
Scalp care isn’t going anywhere in 2023. In fact, we’re doubling down on our crown care. “’Skinning,’ or a focus on the scalp and crown, will be a priority this year,” Pinterest predicts. Searches for Gen X and Boomers show an increase in scalp care such as “scalp treatment for dry scalp” up 70% and “clean scalp” up 55%.
long and thin
In terms of wellness, exercises and stretches focused on posture and undoing the damage done by years of sitting in front of a computer will be trending big. Searches for “neck hump exercises” increased by 210%, along with “mobility stretches” (+140%), “knee mobility exercises” (+135%), and “primary motion” (+120 %).
zero test
From lower ABV drinks to high-end mocktails, sober curiosity is coming into 2023 with a bang. Led by Generation X, the year will see demand for “luxury non-alcoholic beverages” (+220%), mocktail bars (+75%) and of course “creative cocktail presentation” (+555%) ).
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Source: news.google.com