17 Viral Products Our Editors Couldn’t Wait To Try

TikTok and Instagram can be great resources for discovering new products, but sometimes it’s hard to know what’s worth it and what looks good on your social feed. We’ve done some of the legwork for you, testing popular viral products that have appeared on our own For You pages. From kitchen favorites to popular fashion finds, we think these 17 internet-famous products pass the vibration test.

From $55 on Statement Home

Declaration Start Jack of all trays

This tray is so cute but also very practical! It comes with tons of different inserts that just slide into the tray to work for any occasion or just be used as decoration in your home. They also have an insert for making charcuterie boards. — Hannah Lauson, TikTok Strategist

$165 and $145 at our place

Our perfect pot place

Everyone has already heard of Our Place Always Pan and it would be hard not to see it all over social media. Once Selena Gomez announced her collaboration with the brand, she knew that she finally had to grab the Always Pan and the Perfect Pot in Blue. Now they are my kitchen staples. — Lindsey Smith, associate editor

$18 at Clevr

Clevr frother for perfect preparation

As many of us learned during the Dalgona coffee craze, a milk frother is such a simple tool that can make your morning coffee that much more satisfying and flavorful. I love how easy it is to clean, store and charge. I usually prefer a regular cup of Joe topped with almond milk foam, and this little whisk turns it into a beautiful fluffy foam every time. I’ve also tried using it with Clevr’s Turmeric Golden SuperLatte, which is delicious and creamy. — Sophie Shaw, associate beauty editor

$9.99 at H&M

Small stoneware tray H&M

I kept looking at H&M home products, so while I was redecorating my apartment, I bought a few items like this little tray, some vases, and curtains. This is one of my favorites because it’s so cute and small, but it fits all of my jewelry. Everything from H&M Home is also very affordable, so I highly recommend it! — Hannah Lauson, TikTok Strategist

From $16 on parade

Double Strap Crop Top & High-Rise FreeFlex Panty

Parade has become my favorite underwear and lingerie brand. You’ve probably seen some cool kids on your Instagram wearing their pieces. The fabrics are so, so soft (and sustainable), and they have new color combinations and drops to browse all the time. While her underwear is just as cute and comfy, it’s her underwear that I really love. They have a ton of mix and match options that are great for your base layer or just to wear around the house. The Double Strap Micro Cut Cami and FreeFlex High Rise Brief are some of my most recent and favorite purchases from Parade. — Sophie Shaw, associate beauty editor

$150 at Hillhouse

Hillhouse The Crepe Ellie Nap Dress

Nap dresses have been all over my Instagram Explore page for years and I finally gave in, then proceeded to yell at myself for not buying one sooner. I, of course, went for the OG of nap dresses and bought myself a Hill House Home Ellie nap dress, and it was a summer staple. I’m also toying with the idea of ​​layering a turtleneck sweater underneath for fall wear. — Lindsey Smith, associate editor

$120 From $79.99 at Abercrombie & Fitch

Abercrombie & Fitch strappy maxi dress with plunge corset

Before this little black dress went viral on the stunning Gym Tan (who I’ve followed since her early days on TikTok), Olivia McDowell’s show-and-tell video was featured on my For You page and it was all I needed to convince to order it immediately from my phone. It’s the perfect balance of dressy and casual, and the lightweight poplin still looks fresh even in black. I loved that it is available in sizes small, as finding a long dress for a 5 foot 2 inch person can be a challenge. The size Small is just around my ankles, so I’d like to hem it a couple of inches for a more cropped look, but I’m glad I can wear it for now without it dragging on the floor. The first time I wore it to a work event, I received a lot of compliments, and yes, a couple of people stopped to ask me if I was wearing “the Abercrombie dress.” While it’s often out of stock, it comes in a few other color combinations that I’m sure are just as cute. — Sophie Shaw, associate beauty editor

$48 in Terrelique

Terrelique Relaxing Slippers

I’ve been obsessed with Terrelique slippers before, and I’m still just as obsessed with them. The bright colors caught my eye on my Explore page, and since I have a “no shoes” policy in my apartment, I was very happy to find cute slides to use. They are recycled and fully recyclable and are also ethically manufactured. There are a lot of hoaxes out there, but the real thing is worth it. — Lindsey Smith, associate editor

$59 at Sheertex

Sheertex Classic Tear Resistant Sheer Tights

Leggings are a fall and winter staple, but every year I had to buy several new pairs due to the inevitable rips and tears that would appear, until I tried Sheertex’s rip-resistant leggings. Instagram ads of stockings pulled and scissored, and they never break! — convinced me to give them a try. I have both the classic and the Shaping tights and they both look and feel great. Two years later, and I’ve never had a problem. They’re a bit pricey, but they’ll last you (hopefully) forever. — Sophie Shaw, associate beauty editor

$40 at Charlotte Tilbury and Sephora

Charlotte Tilbury Beauty Light Wand

Six months, a waiting list of 50,000 people (and probably a sentence or two) later, I finally got my hands on Madison Beer’s beauty product I can’t live without, the Beauty Light Wand, and I can confirm that it’s worth it. Wait. This shimmery pink blush and highlighter hybrid is incredibly easy to wear, packed with pigment, blends seamlessly into skin, and is buildable to make more of a statement, which is what myself, Madison, and just about all of TikTok do for. really gives you that lit-from-within glow. Mercury retrograde must really be rising because the product is currently in stock and you can buy up to five at a time! Don’t walk, run!!! — Stephanie Griffin, social leader

$13.99 destination

Megababe Rosy Pits Daily Deodorant

I could hardly go a day without seeing the MegaBabe Rosy Pits deodorant in videos. After users swore by it and the amazing scent, I gave in and bought it. He was already a huge fan of the brand’s Thigh Rescue, so it’s no surprise he ended up loving me too. The Rosy Pits candle is next on my list. — Lindsey Smith, associate editor

From $20 on Kov Essentials

Kov Essentials Daily Clip

Claw clips are such a cute trend, but it’s always been hard for me to find ones that can actually keep my hair really long and thick all day. I saw one of Kov’s videos on TikTok and it influenced me to give it a try. The large clip is literally the only claw clip I’ve tried that holds my hair up, and they even have an XL for even thicker, more textured hair. Coming in four sizes, Kov clips are super durable and even come with a six-month warranty in case they break. I’ve had mine for a year and it hasn’t failed me (or my hair). — Sophie Shaw, associate beauty editor

$15.99 destination

Black Girl Sunscreen Broad Spectrum SPF 30

Let’s be honest, and our TikTok sunscreen tests prove it every time, not all sunscreen is made with people of color in mind. When I found out through an Instagram ad that Black Girl Sunscreen exists, I was so excited to try it out for myself! I’ve tried the Broad Spectrum on my body and the Make It Matte sunscreen for my face, and it’s great to know that I can protect my skin without looking chalky. I use this sunscreen every day whether I am in or out of my apartment, and I even convinced my dad to give it a try. — Sarai Thompson, social coordinator

$30 at Amazon and Sephora

Ouai Detox Shampoo

I’ve been seeing a lot of people on my For You page raving about clarifying shampoos to remove product buildup from your hair, so I did some research and found that a lot of people loved this one. I use it once every two to three weeks and have definitely noticed a difference in my hair since I started about three months ago! — Hannah Lauson, TikTok Strategist

$435 at Sephora

Dr. Dennis Gross DRx SpectraLite FaceWare Pro Light Mask

Loved by TikTokers and celebs like Jimmy Fallon and Charlotte McKinney, this viral LED mask (which 100% swayed me into trying it) is absolutely worth it. Aside from the high price and petrifying my pup every time I use it, there is practically nothing I dislike about this product after having it for over a year. It uses 162 LED lights over the entire face to treat both wrinkles and breakouts, works in just three minutes, is FDA approved, comes with a detachable head strap and storage bag, and best of all, it really does. works. As someone who is prone to acne, I use it consistently every night and have noticed a major improvement in my uneven complexion and acne scars, and have even experienced fewer breakouts. This is your sign to treat yourself! — Stephanie Griffin, social leader

$30 at Amazon and Sephora

Olaplex No. 7 Adhesive Oil

I have repurchased this bottle three or four times and it is my favorite hair care product. It’s the only thing I’ve been able to find that tames my frizzy hair and keeps it hydrated all day. Plus, a little goes a long way, so each bottle lasts me a couple of months. — Hannah Lauson, TikTok Strategist

$58 at Amazon and Creed

Mara Seaweed Enzyme Cleansing Oil

I’m a skincare enthusiast looking for a glazed donut skin, so naturally I turn to Hailey Bieber for just about everything product related. On her YouTube channel recently, she raved about Mara Beauty Cleansing Oil in her nightly routine (which has over 2 million views) and I added it to my cart faster than ever in my life. After just one use, it really blew me away; is a mask-dissolving cleanser and is a velvety smooth formula that includes a blend of algae extract, jojoba, chia, papaya, pineapple, grapefruit and pumpkin enzymes. It melts away makeup in seconds and after cleansing twice, because that’s what Hailey does! — my sensitive skin is soft, supple and clear. However, the true testament is how bright and hydrated my skin looks and feels the next morning. — Stephanie Griffin, social leader

Source: news.google.com