Lifestyle brands have becoming popular with celebrities, influencers, and entrepreneurs alike, with platforms like Instagram or Facebook being their go-to place to share little snippets of their lives. Whether focused on everyday life or an aspirational dream, these lifestyles form the basis for marketing a company’s products or services.
But for a lifestyle brand to work, entrepreneurs need to develop a strategy with all the right components in place. To that end, 12 members of the Rolling Stone Culture Council share the ingredients entrepreneurs will need to create a true lifestyle brand that helps them connect with their ideal audience.
Authenticity
When building a lifestyle brand, entrepreneurs need to be authentic because only by marching to the beat of their own drum and staying true to who they are and what their values are can they create something that is real and resonates with others. What makes you “you” is so powerful and so important. Don’t look at anyone else. We all have our own path and story, and bringing yours to the table is key to making it work and be successful. – Justine Murphy, myverygood
Credibility
A lifestyle brand should be an extension of your own values and beliefs. You need to live the lifestyle to be successful in selling it. Put another way, it must be your brand and your story must be credible. People will know right away if you’re faking it! – Brad Canary, Auxly
a sense of need
A lifestyle brand means that you are literally an integral part of someone’s everyday life who uses your products consistently and repeatedly until they become an essential necessity. The brand would have to think about the “stickiness” of its products so that there is a constant consumption factor, and ensure that there are features and elements that attract the user to use the brand frequently. – Royston G King, Royston G King Group and companies
A people-first mentality
A lifestyle brand is about taking something with a meaningful purpose and creating something else that will impact the world for the greater good and improve the lives of many. Entrepreneurs on a journey to build an authentic lifestyle brand must take their passion and what they truly believe in and turn it into reality. Non-profit in mind; just community. Without this people-first mentality, you will fall short. – Mike Weinberger, Unit Rd.
A solution to a pain point
To build a lifestyle brand, entrepreneurs need to understand their target audience, encompassing exactly what that target really wants and needs, along with an idea that solves something that is currently a real problem for them. – Cate Rubinstein
The Rolling Stone Culture Council is an invite-only community for influencers, innovators, and creatives. Do I qualify?
A narration
If an entrepreneur is interested in building a true lifestyle brand, one of the most important and integral aspects is the story. This narrative needs to be told in a way that resonates with the target audience, whether through storytelling, through images, or through yourself. – Kristin Marquet, Marquet Media, LLC
high quality content
To build a meaningful and compelling lifestyle brand, you need to focus on the content you’re posting. Investing in high-quality digital content is necessary to build an online lifestyle brand. Doing this will make things more professional and allow people to take your brand seriously. – Christian Anderson (Trust’N), Lost Boy Entertainment LLC
An understanding of what you stand for
It’s all very well taking photos of your healthy food and amazing vacation, but what do you stand for? What identifiable trait in you can your followers strive to foster in themselves? Nail that, define your brand based on that answer, and you’re on your way. –Victoria Kennedy, Marisa Johnson
Symbolic value
To build a lifestyle brand, entrepreneurs need to think ahead about what is symbolically valuable, and not make users or consumers think of lifestyle as a purchasable asset. Aspirational marketing is more about personal goals than achievable products. – Jacob Mathison, Mathison Projects Inc.
a unique voice
Be intentional and look for clear lines of opportunity that differentiate your brand and voice from today’s market. Let consumers know that you understand and appreciate their individual needs with your content, demonstrating how and why your brand will benefit them. Allow yourself to be dynamic and flexible, listening and engaging with your community as it grows. – Michael Klein, Dusk Fun
Professional photography
If you’re building a lifestyle brand, you need a robust library of branded and custom professional photography. A brand photo shoot with a unique creative direction will ensure that all of your assets stand out on all platforms. From your website to social media, you’ll be able to quickly communicate the vibe of your lifestyle brand and attract your ideal customers. – Dan Serard, Creative Cannabis Group
short form video content
Short-form video content is king, so if you don’t have the time or knowledge to deliver consistent, engaging media, hire a video editor or have a UGC (user-generated content) creator on hold. who can do the work for you. . – Kathy Schenfelt, MISMANAGED
Source: news.google.com