As a result of numerous research studies on tipping, there are scientifically proven ways that servers can get more tips from customers.
Logic says that the size of a server’s tip should be based on the quality of service provided, but research[1] shows that quality rarely has anything to do with it. It turns out that other, seemingly irrelevant factors make a much bigger difference. This article will show you how to increase your take-home pay with a few tricks from behavioral research.
1. Introduce yourself
Customers tend to tip friendly servers more than less friendly servers. A proper introduction makes you appear courteous and friendly and can increase your profits. In a study[2] of customers enjoying Sunday brunch at Charley Brown’s restaurant in Huntington Beach, California, saying simply “Good morning. My name is Kim and I’ll be with you this morning” increased Kim’s average tip from $3.49 to $5.44.
2. Use positive body language
One of the most effective ways to appear friendly is to smile. It also increases tips. this was proven[3] at a cocktail lounge in Seattle, where a big smile more than doubled an average waitress’s tips. Greater proximity is also associated with higher likeability and, potentially, income. A study[4] conducted in France, where tipping is unusual because the service charge is included in the bill, found that being closer to customers while they took food orders encouraged more tips and increased the average tip size. However, these results should be viewed with caution; Different cultures have different attitudes toward personal space, and Southern Europeans generally maintain smaller personal spaces than North Americans. A potentially less intrusive way to increase tips is to squat down at the table to take a customer’s order. Waiters at two restaurants in Houston increased their tips from 15 percent of the bill to 18 percent when they squatted during their first visit to the table.[5]
Introducing yourself and using positive body language are two ways to get better tips.
3. Harness the power of touch
Casually touching customers has been shown to increase the amount of money they spend, including on tips. In a study[6] Conducted at two restaurants in Oxford, Mississippi, customers left a 12 percent tip when they weren’t touched, a 14 percent tip if they were tapped once on the shoulder for about a second and a half, and a tip from the 17 percent if they touched them. twice in the palm of your hand for about half a second each time. another studio[7] conducted in a bar in France produced similar results: customers whose arm was briefly touched by the waitress when taking their order were 2.5 times more likely to leave a tip. casual touch[8] It increases the tips of both male and female servers, and often goes unnoticed.
4. Remember that presentation is everything
The presentation also makes a difference, for the waitresses. In a study[9] of restaurant patrons in the French city of Vannes, male patrons gave between 14.6 and 26.1 percent more to waitresses who wore red, a color that has been shown to increase the physical attractiveness of both men and women. women as well as men. Similarly, another French study[10] found that more men left tips if the waitress wore makeup, and that the tips were larger as well. Red lipstick is especially effective.[11] Wear some type of hair ornament, such as a flower.[12] or some kind of hair clip,[13] it could be even more beneficial as it seems to increase tips from both men and women.
5. Repeat order
A great deal of research has shown that people like it when others subtly imitate them, which is known as mimicry. In a restaurant in the Netherlands, where tipping is not the norm, it was shown that repeating a customer’s order increases both the number of people who tip and the size of the tip. When the waitress indicated that she understood the order and said something like “Up!” she was tipped 52 percent of the time, but when she repeated the order, 78 percent of her customers tipped her and the average tip was double.[14]
In one study, repeat customer orders significantly increased the amount of tips.
6. Give compliments
Receiving a compliment activates the same region of the brain[15] what receiving money does. It also encourages spending. In a study,[16] complimenting customer selections: “You made a good choice!” — increase in tips by approximately 2 percent of the size of the bill. The increase was moderated by the number of patrons in the dining room; praise boosted tips more when dinner was small, probably because congratulating everyone at the table on their choices seems less genuine.
7. Be entertaining
a french studio[17] found that giving customers a card with a joke nearly doubled the number of people who left a tip and increased the average size of each tip from 16% to 23%. In New Jersey, a waitress gave[18] half of his clients a card that said “FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS”. and asked them to count the number of “F”. These customers were surprised to find that the correct number of Fs was six and gave the waitress a larger tip than those who did not read the card.
8. Sell, sell, sell
Naturally, the more you sell, the higher the bill and, by extension, the value of your tip. In an upscale restaurant in the northeastern United States, a waitress serving cocktails to her customers, asked if anyone would like an appetizer, recommended (expensive) items to the undecided, checked a couple of times during the meal to see if anyone I wanted more. to drink, and the suggested dessert or after-dinner drinks increased the average bill, and tip, by 23 percent.[19]
Being entertaining and giving customers compliments are great ways to increase tip size.
9. Garnished check, please!
in a study[20] carried out during a lunch shift at an upscale restaurant in Philadelphia, writing “Thank You” on the back of the check increased tips by 2 percent. In another study,[21] drawing a smiley face on the back of the bill boosted a waitress’s tips by an average of 5 percent. Waiters, however, saw their tips drop when they tried the same: the smiley face may have been deemed too emotional or feminine to be acceptable coming from a man. But the waiters of a cafe in France[22] who drew a picture of the sun increased the percentage of customers who leave a tip from 21 percent to 38 percent and saw the average tip size increase by 7 percent.
Helpful messages seem to work too. At a fancy restaurant in northern New Jersey, writing “We have a special dinner on
10. Use credit to encourage spending
Credit cards increase a customer’s willingness to spend money.[25] In fact, diners tend to tip more when they charge their food to their credit card.[2] But customers don’t have to use their credit cards to spend more. A study[26] conducted at a family restaurant and coffee shop in upstate New York found that even if customers paid in cash, simply seeing a credit card badge on the tip tray encouraged them to leave more for the service.
11. Call customers by name
In a study[27] Held at several restaurants in Kansas, servers retrieved customers’ names from their credit cards and thanked half of them by name when they returned credit cards and payment receipts. A simple “Thank you, Mr. Jones” increased the average tip by about 1.5 percent.
12. Give a small token of your appreciation
A small “gift” of sweets after dinner increases tips thanks to the principle of reciprocity: the idea that people generally feel obligated to reciprocate acts of generosity. In a study[28] Held in New Jersey, servers were asked to test various experimental conditions. In one condition, the server offered nothing to clients. In another condition, the waiter offered each member of the dinner party a piece of candy when he handed over the check. In a third condition, the waiter offered each customer two pieces. In the final condition, the waiter initially offered each customer a piece of candy and then, after the customers made their selections and the waiter left the table, he turned and offered everyone an additional piece of candy. The waitress received a larger tip when she offered her customers two candies instead of one, and it was even larger when she “spontaneously” offered them a second piece. So if you work in a restaurant that doesn’t offer mints or candy to give customers, it may be worth picking up some cheap Hershey’s Kisses to hand out — your investment should pay for itself.
References:
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