Hailey Bieber attends The 2021 Met Gala Celebrating In America: A Lexicon Of Fashion at the Metropolitan Museum of Art on September 13, 2021 in New York City. (Photo by Theo Wargo/Getty Images)
YouTube has always been a hub for makeup tutorials, product reviews, and trend advice. For many beauty lovers, YouTube is the place where they explored their passions and got their start in the industry. The company recognizes how big the beauty community is on the site and created the YouTube Beauty Festival last year. After its success, YouTube has just announced that it will host the second annual Beauty Festival on June 16.
This year, viewers have the option to shop for their favorite products in real time, as they tune in to watch YouTube celebrities, influencers and beauty gurus show off their talents, products and routines.
Hailey Bieber, Gwen Stefani, Tracee Ellis Ross, Winnie Harlow, Ashley Graham, Patrick Starrr, Euphoria Makeup Artist, Donni Davy, Brad Mondo, Jackie Aina and many others will be participating this year.
So what exactly will go down? Fans will be able to view tutorials, product reviews, and “get ready with me” celebrity videos. Bieber, who just announced that his skincare line “Rhode” will launch on June 15, will do a “personal care” segment. Ross will make a “getting ready” video in the shower to show off his hair care products from his brand, Pattern Beauty.
To kick off this year’s festival, YouTube is hosting a shoppable shorts challenge. On June 8th, Glossier will launch its new pencil eyeliner exclusively on YouTube Shorts (fans can also purchase directly from the #BeautyFest YouTube livestream through June 16th).
Also new this year is the participation of 40 of the best beauty brands doing on-site activations in Los Angeles and programming LIVE on YouTube. There will be 333 and Co. Jewelry by Amber Scholl, CAY SKIN by Winnie Harlow, Half Magic Beauty by Donni Davy, Olaplex and more. There will also be Live Shopping with Dyson, Lancôme, Dr. Barbara Sturm, Fenty Beauty, UOMA Beauty and others.
Last year’s beauty festival included stars like Selena Gomez, Millie Bobby Brown, Addison Rae, Gwyneth Paltrow, Emma Chamberlain and more.
Tune in to YouTube’s Beauty Festival live stream at 7pm EST on June 16.
Source: graziamagazine.com