Who were the most powerful beauty influencers of 2022?

According to the first beauty trends report from online beauty retailer LookFantastic [1]The American makeup artist and social media star Mikayla Jane Nogueira seems to have found the perfect formula to share her passion for beauty products, becoming the most popular influencer of the year 2022.

Both humorous and frank, her publications are gaining fans around the world, to the point that the young woman is the subject of 2,400 monthly searches average. Search interest by name has increased 1275% in just one year.

Mikayla Nogueira, the most influential

With more than 13.8 million followers on TikTok, Mikayla Nogueira is slightly less popular on Instagram with ‘only’ 490,000 followers. But it should be noted that this is an unauthenticated account through which the social media star only shares personal posts. Her professional account, Mikayla Jane Beautycount more 2.4 million followers. And that’s not all, since the makeup artist is regularly cited in the media for her innovative techniques and tips and is at the origin of many beauty trends such as the ‘sticky method’, just to mention one. This type of media coverage helps elevate the makeup artist’s status to that of the world’s most powerful beauty influencers.

In second place is the London-based Nigerian social media star. Uche Natori, who, although not as well known as her counterpart, is one of the beauty influencers to watch closely in the coming months. Famous for her perfect base — she refers to herself as “the base queen” — the young woman she recounts 300,000 followers on Instagram, almost 160,000 on TikTokShe is also present on YouTube, and has been the subject of 2,400 searches on average per month, as much as Mikayla. The top positions in this ranking of the most popular female influencers of the year are completed by Americans. meredith duxbury (1,900 monthly searches, 16.2 million followers on TikTok), Danielle Mark (720 monthly searches, 3.4 million followers), and tammi clarke (480 monthly searches, 560,000 followers).

The unbeatable Kylie Jenner

When it comes to celebrity influencers (referring to those who were already famous before they broke into the beauty scene) dominating the makeup world, this time, it’s Kylie Jennerno surprises there, which has risen to the highest rank in 2022. The former reality TV star is simply unstoppable on social media, with no less than 376 million followers on Instagram (And that’s not counting the people who follow her in countless cosmetic and fashion brands). meanwhile the hashtag #kyliejennermakeup It has only generated 255 million views on TikTok to date.

Another star who launched her own skincare brand in 2022, hailey bieber He is the second most popular makeup celebrity influencer in the world. Some 50 million people now follow her on Instagram, while the hashtag #haileybiebermakeup is responsible for 209 million views on TikTok. she is ahead of the actress alexa demie“Euphoria” star whose makeup inspirations have been viewed more than 80 million times on TikTok, madison beer (65 million visits) and, in last place in this Top 5, kim kardashianwhose influence, it must be said, goes far beyond the field of makeup and beauty.

Source: news.google.com