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Bite Beauty is a brand best known for its colorful packaging and wide range of shades in everything from lipsticks to foundations (via Refinery29). Originally founded in 2012 by Susanne Langmuir (via The Cut), Kendo bought the company in 2014. A few years later, in January 2020, it changed its name entirely. Discontinuing all of their previous cosmetics, Bite Beauty launched an entirely new collection where all products were now vegan and cruelty free with the same high pigmentation. Plus, they launched last year in the UK to positive reviews (via The Guardian). According to Refinery29, another quirky feature of the brand is that Bite Beauty lipsticks are food-safe, meaning they’re technically safe to eat (although we don’t recommend eating lipstick for dinner).
Along with its individual products, Bite Beauty opened its first Lip Lab in 2013. This lab allowed people to create their own formulations and get creative with shades ranging from bold blue to classic red (via Vogue). With its recent rebranding and the growing popularity of cruelty-free and vegan beauty products, you may have thought Bite Beauty’s sales were strong. However, they recently made an announcement that will change everything for their fans.
Bite Beauty shared some great news via her Instagram
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In a recent Instagram post, Bite Beauty sadly announced that they will be closing this year. Although this is unpleasant news, they mentioned that their popular Lip Labs will remain open and promised more exciting news to come. The Lip Labs in question currently allow customers to mix their own custom lipstick shades under the supervision of blending experts (via Allure). There are currently nine labs available to visit and one will open later this month in Nashville. Eight of these labs are located in the US, but there is one in Paris if you’re a European fan of Bite Beauty.
If you love Bite Beauty, now is the time to stock up on their products before they’re out of stock forever. You can shop the full range for 50% off at Sephora and on the Bite Beauty website (via The Cut). This means you can take that powder you’ve been dying to try with no regrets and achieve the perfect party lips with the combination of Power Move Hydrating Soft Matte Lipstick and Yaysayer Plumping Lip Gloss.
They are not the only major cosmetics company closing this year.
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Bite Beauty is not the only brand that has had to close its doors this year. Becca Cosmetics ceased operations in February 2022, although two of her cult products were eventually saved. Beauty stalwart Smashbox has added Under Eye Corrector and Shimmering Skin Pressed Highlighter to its cosmetics collection, meaning they can still be purchased at Sephora (via Vogue).
In the wake of the pandemic, several brands have suffered, though Becca Cosmetics was a bigger shock due to her apparent large following (via BBC). Also, during the coronavirus lockdown and restrictions, many did not see the point in investing in makeup that would be hidden under a mask or not seen in person. Another issue that may have deterred customers from buying Bite Beauty is that the formula changes from 2020 for products they once loved. This, along with the much smaller range of lipsticks that originally made Bite Beauty stand out from the crowd, could have been her ultimate downfall (via High Snobiety).
Bite Beauty is just the latest victim of the pandemic’s sales slumps, so we’d recommend getting your hands on your favorites before you never get a chance to do so again. He will be missed though, as teased in his Instagram post, we’re excited to see what’s on the horizon.
Source: www.thelist.com