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We are in the midst of a complete change in the beauty industry. In the past few months, you may have come across the “clean girl” aesthetic, “clean girl” nails, or the minimalist beauty boom. No matter where you look, it seems that there is hardly any beauty is the ideal aesthetic. Well, that’s about to change.
Scroll through TikTok for a few minutes and chances are you’ll come across the term “indie sleaze.” The phrase is a nod to the Tumblr beauty aesthetic of the late ’90s and early ’00s, and is on its way back into mainstream pop culture. “When you think of sleazy indie makeup, it’s 90s grunge, sleep makeup, and sort of undone eyeliner as the main attraction,” makeup artist and content creator Jonet Williamson tells POPSUGAR. “Skin can be super bare or full coverage with little to no contouring.” Why is the look trending right now? Chalk it up to a swing of the pendulum. “Indie-sleazy makeup is a nice break from the perfectly curated makeup looks that have taken over for the better part of a year,” says Williamson. The look has also been seen on the runways (see Tom Ford’s Spring/Summer 23 show at New York Fashion Week, for example). So if you like perfectly slippery buns, subtle eyeshadows, or barely-there nude lips, now is your time.
The indie-sleaze trend may have you reaching for some products you’ve neglected for quite some time. “This aesthetic is made up of smudged black eyeliner, matte eyeshadows in greys, browns, and blacks, messy gloss, and soft lips,” says Williamson. Getting the look is as much about the technique as it is about the products you use. “For the eyes, try using a black kohl pencil and an eye smudger brush to soften the shape you’re going for, starting at the lash line,” says Williamson. “Don’t be afraid to get a little messy and create wacky shapes. Also, adding a touch of glitter or balm to the eye is also a great way to glam it up a bit.” For lips, Williamson recommends using a nude, pink, or berry lip balm or gloss, but skipping the lip liner to preserve that “undone on purpose” feel. To bring the look home, brush through your brows and load up on the mascara—the clumpier, the better.
If you’re looking to get ahead of the trend, some products Williamson recommends buying include the MAC Kohl Power Eye Pencil ($21), SimiHaze Beauty Velvet Blur Matte Lipstick Balm ($36), L’Oréal Voluminous Carbon Black Mascara ($11), and Makeup by Mario Master Mattes Eyeshadow Palette ($48). While you don’t necessarily have to jump on the indie-seedy bandwagon, we must say that there’s something undeniably sexy about this whole look. So if you’re like us, your mood board is already prepped and ready to go. If you haven’t started planning your own indie-sleazy era yet, get some inspiration for your future.
Source: news.google.com