3 ways to go viral on TikTok with audio

Opinions expressed by Entrepreneur contributors are their own. Without a doubt, anyone involved in social media marketing needs to constantly learn new ways to advertise, as audiences are very dynamic. As marketers, we must follow this passionate audience wherever we go. The masses are now on TikTok, and the good news is that the average […]

I Went Viral in the Bad Way

Fair warning: What follows is navel-gazey. Last week, in a particular corner of the on-demand outrage service that is Twitter, I was, for a few hours, the dreaded Main Character. This was entirely my fault. And since I write a fair amount about viral backlash cycles and social-media dynamics, I figured it might be helpful […]