Beauty junkies bought prestige cosmetics in the United States last year, according to figures released by The NPD Group. After a 19% drop in 2020, in the wake of the pandemic, the market rebounded strongly, surpassing 2019 levels ($18.8 billion). According to the market research firm, the industry generated USD 22 billion in 202130% more than in 2020, when sales only reached 16.1 billion dollars.
Growing interest in makeup products.
According to The NPD Group, with a 23% increase in sales, the makeup category benefited from a return of consumer interest in makeup artistry. Sales of face makeup products, including foundation, primer and tinted moisturizer, grew by double digits, as did makeup setting sprays and removers.
Growth was also seen for cream and stick blushes and other products that are predominantly used in YouTube videos and other social media.
To top it off, NPD notes that brands born from makeup artists and social influencers had the highest revenue gains among all types of makeup brands.
Beautiful outlook for hair care.
Within hair category (+47%), hairsprays, gels, mousses and other styling products grew again in 2021, with sales of styling products up 45% compared to 2020. According to The NPD Group, the styling segment is expected to grow another 15% in 2022.
More broadly, NPD expects growth in this category to continue through 2024, as people continue to return to more social activities in the months and years to come.
Clinical brands drive skincare growth
Center Sale of products for skin careincluding facial cleansers, creams, and serums, grew 15-24% compared to 2020, while the entire category grew 18% in 2021.
Sales of specific products, such as eye and lip treatments, also increased. Clinical skincare brands (cosmeceuticals) contributed the largest revenue gains to the category. In 2021, Clinical overtook Natural as the largest brand type in skin care, based on revenue.
indulge in little luxuries
the fragrance The category posted double-digit growth in both 2020 and 2019 as consumers looked to indulge. Sales of perfumes, colognes and other fragrance juices were up 61% year over year, while sales of candles, reed diffusers and other home scents were up more than 20%. The fourth quarter accounted for 45% of fragrance category sales revenue in 2021, with 35% growth during the critical holiday sales season, NPD found.
“As we move into 2022, the beauty companies that will thrive are those that capitalize on the industry’s unique ability to spread joy, while recognizing the opportunities of a changing consumer and retail environment.” said Larissa Jensen, beauty industry adviser at NPD. “We can expect more changes to unfold in 2022, but along with these changes will come new opportunities for the beauty industry.”
Source: www.premiumbeautynews.com