US Dick’s Enters the Metaverse with School of Sport on Roblox

Dick’s Sporting Goods has announced the launch of School of Sport, an interactive experience on Roblox that infuses sport and style and gives users the opportunity to compete in challenges, missions, and obstacle courses. Featuring six virtual spaces, School of Sport takes place at Dick’s High and mimics the features of a real-world high school.

“It’s important to us to continue to evolve the way we engage with consumers. We’re excited to make our entry into the metaverse with School of Sport, creating a space to share sport and style while connecting with our youngest athletes.” Ed Plummer, Director of Marketing for Dick’s Sporting Goodshe said in a press release.

Dick’s Sporting Goods has announced the launch of School of Sport, an interactive experience on Roblox that infuses sport and style and gives users the opportunity to compete in challenges, missions, and obstacle courses. Featuring six virtual spaces, School of Sport takes place at Dick’s High and mimics the features of a real-world high school.

Dick’s Sporting Goods is launching the brand’s largest Sport Your Style back-to-school campaign, which focuses on versatility and encourages teens to own their individual style. While this theme is woven throughout the ‘Sport School’ experience, it is most prominent in the first environment of the Roblox experience, The Locker Room, where the transition from sport to style commonly occurs in the sport school. real world.

Users enter the experience through The Locker Room, where they will receive information on how to navigate Dick’s Sporting Goods High. Each player will have a custom locker containing The Store where they can use style points, the currency of experience, to purchase shoes, clothing, and accessories to equip their avatars.

As users freely explore Dick’s Sporting Goods High, they can socialize with other users and collect stickers, badges and style points by competing in missions, obstacle courses and challenges in the experience environments: The Field, The Hallways, The Gymnasium and The Outdoor Cafe. There is an additional hidden environment within the experience that visitors must discover for themselves.

In addition to using Style Points to unlock access to the latest back-to-school gear, community members can also view their rankings on the leaderboard and customize their virtual school supplies with stickers they’ve collected throughout the school.

Fibre2Fashion News Desk (KD)

Source: www.fibre2fashion.com