The latest beauty trend is… Looking sweaty?

MOST OF US don’t reemerge from a sweltering subway or leave the dance floor at a summer wedding looking like Ursula Andress, the Bond girl in the 1960 film “Dr. No”, who emerged from the ocean dripping with seawater and sex appeal. For comparably shiny hair and skin, she’ll need more than a Jamaican beach. You’ll need beauty products, the kind that are making runway models and celebrities like Hailey Bieber and Zendaya look like seductively drenched otters.

Hailey Bieber, faithful follower of the sweat look, in a promotional image of her new beauty line, Rhode.


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The sweat-meets-moisture hair and makeup styles from Alexander McQueen and Ambush’s fall shows take shine to new levels. “It’s a strong look with a lot of attitude,” said London-based hairstylist Anthony Turner. “Glowing, hydrated and smooth skin is associated with the idea of ​​youth, and people never get tired of it,” added Isamaya Ffrench, the London-based makeup artist behind the glowing complexions at Giambattista Valli’s fall show.

To look totally on-trend, start with clean, sweat-free skin and hair. Towel dry your locks after showering and apply an exfoliating toner to your face. Follow up with moisturizer, but not too much: Too much hydration will cause an avalanche of makeup, said New York makeup artist Katie Jane Hughes, who works with glitter queens like Ms. Bieber.

From left: Zendaya wore the wet look at an Oscars pre-party in Los Angeles in March; Bella Hadid rocked her slicked-back hair and dewy skin at the Balenciaga post-show dinner during Paris Haute Couture week in July. Getty Images (2)

To build a solid foundation, apply primer and liquid highlighter or luminous SPF all over skin. Follow with concealer or foundation only where needed. “This style isn’t about covering the skin, it’s about letting it shine,” said Ms. Ffrench. Next, apply a clear gel or cream to your brow bones, cheekbones, bridge of your nose, and Cupid’s bow. “A misconception is that you need a lot of gloss, but a little goes a long way,” said Ms Hughes. After applying translucent powder under her eyes and around the corners of her nose and mouth to create contrast, apply a lip gloss and brush her brows with a balm-covered spoolie, she added.

Kim Kardashian donned a dripping Thierry Mugler gown and beauty look at the 2019 Met Gala.


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For a subtle sweat effect that’s not quite as drenched as Kim Kardashian’s at the 2019 Met Gala, generously spray the crown of your head with a styling primer and brush back with your fingers to add texture. “Embrace mistakes,” said Turner, who created the sleek looks at Lanvin’s spring show, where models looked like partiers walking out of steamy Studio 54. Then set the shape by wrapping a triangular net around the head, blow-drying with diffuser and spray with high gloss spray. Run a leave-in conditioner through your hair to finish. “You want the ends to move, it shouldn’t be stiff,” Mr. Turner said. To go super chic, gather shimmery locks into a ponytail or bun, like Dua Lipa and Bella Hadid did at Balenciaga’s July couture show.

During the heatwave of summer, sweat is unavoidable. The argument here: Why not lean into a high-impact beauty look that makes you look intentional?

GET SLICK QUICK / How to look elegantly drenched

From left to right: Intense Curl Cream, $36,; Gucci Luminous Face & Lip Gloss, $33,; Glowy Makeup Serum, $32,; Strobe Cream, $36,

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