The name Venus Williams needs no introduction. Considered one of the greatest professional athletes and players of all time, the tennis star is beloved for her innovative style on and off the court, which she has turned into her own cutting-edge sportswear and lifestyle brand. she. “I created EleVen with a dream of creating a community to help empower women to feel and do their best in clothing they can feel confident in on and off the court,” she says. Here, the champion shares her style, fitness, and lifestyle basics.
“My life is essentially one big workout,” says Williams. “I love fitness for how it makes me feel and the strength it gives me. I’m always rotating between muscle groups (arms, legs, core) and I also do cardio and plyometrics. It’s also crucial to take time to stretch, I can’t stress that enough. I love using these resistance bands for workouts – they are very adaptable for different types of training and help activate so many different muscle groups.”
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“I describe my style as classic with a twist. I’m a big proponent of perennial fashion, I buy timeless pieces that will be in my wardrobe forever,” says Williams. “I don’t like the type of fashion that is today and tomorrow. What I wear should always be an expression of who I am and how I want to present myself, rather than just following a massive trend. As for my favorite clothes, I often wear a simple black or white t-shirt. My sisters make fun of me because I never wear real pants, so I often wear my t-shirts with a nice jean short.”
Channel the Williams style in these denim shorts from Frame.
“I love an accessory, recently my EleVen x Look Optic Muse glasses are my go-to,” says Williams. “I co-designed this frame with the eyewear brand to empower and instill confidence in everyone. The all-metal frame was created with great attention to detail and features a unique half-rim design. These glasses are a modern classic with a luxurious twist that always ties my outfit together – they are the perfect finishing touch.”
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“My beauty and wellness routine always starts with a double cleanse of my face,” says Williams. “I start with a rice bran oil wash, followed by a milk wash. I also use this cleansing and exfoliating tool. It’s great for removing that dead top layer of skin. Protecting your skin is very important, so I am always moisturizing and I use SPF every day, especially living in Florida. I love the EleVen x Credo Unrivaled Sun Serum for how light it is.”
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“I take this almost every day for breakfast to get the nutrients back,” says Williams. “I am primarily plant based and Happy Viking is packed with superfoods that replenish my body with the nutrients it loses during workouts and help build lean muscle mass throughout the day. All of their products are delicious, but if I had to choose a favourite, this one is very tasty. I truly believe that the better fuel we put into our bodies, the better we act and feel.”
“I always have my pink UE Boom Speaker with me at home and when I travel,” says Williams. “I start the morning listening to good music to set the tone for the day, and I’m always dancing in my room. I also love traveling with a karaoke microphone which, as you can imagine, makes for some really fun moments along the way.”
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“Recovery is a very important part of fitness and I use a couple of different types of equipment,” says Williams. “I love my Rollga foam roller to stretch out my body after working out. I also always use my Pro-Tec Orb massage ball and Acupoint massage ball because they help with recovery, prevention and flexibility.”
“When I walk the court or take a plane to travel, I want to feel as good as walking into a gala,” says Williams. “Lately, I’ve had a lot of pieces from our Hip Hop collection in my rotation. It was especially fun for me to design it because it was inspired by my roots growing up in Compton, California. I also can’t live without our Flutter skirts, Fly skirts and our Love Buzz dress.
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