The 10 richest beauty influencers of 2022 – World Water Day

Influencing beauty is a lucrative business.

New data from Cosmetify estimates the earnings of the top beauty influencers for the second year in a row, evaluating each creator’s Instagram, YouTube and TikTok earnings for a combined total return.

Safiya Nygaard took the top spot, previously held by Huda Kattan in 2021, who is now the second highest earner in beauty.

Nygaard, who initially rose to fame through her BuzzFeed series LadyLike, took to YouTube following her departure from BuzzFeed in 2017.

With over 9.5 million subscribers to his main channel, Nygaard’s YouTube presence is the strongest of all his social media accounts. The creator generates an estimated earnings of $187,917 per YouTube video upload, according to Cosmetify. His earnings on TikTok and Instagram, while still significant, pale in comparison, coming in at $1,800 and $7,160 and ranking 22nd and 48th, respectively, per post.

Despite Kattan’s drop to second place this year, his overall earnings increased by more than $58,000 during the same period. She also holds the title of highest-grossing Instagram beauty influencer, earning $168,113 per post on the platform.

The second highest earner on Instagram is Chiara Ferragni who earns $98,817 per post. Ferragni’s posts include fashion and lifestyle content, and the blogger-turned-entrepreneur ranks sixth in terms of combined earnings per post across all social media platforms.

With a combined $145,271, James Charles ranks as the third highest earner overall, undeterred by the many controversies his career has been steeped in, one of which even resulted in his channel being demonetized. from YouTube for a brief period in 2021.

Charles also holds the title of highest-earning beauty influencer on TikTok, earning $35,200 per post on the platform, where she has 36.7 million followers (for comparison, she has 23.9 million YouTube subscribers and 22.7 million YouTube subscribers). of Instagram followers).

Jeffree Star, who launched a skincare brand earlier this year and ranked as the top earner across all platforms in 2020, is now in seventh place, with a combined $90,368 per post on social networks.

Among the top earners who did not make the top 10 list are Jaclyn Hill, Mario Dedivanovic, Camila Coelho, Aimee Song, Michelle Choi, Rachel Levin and Carli Bybel.

Hee, the 10 highest-earning beauty influencers of 2022, and their combined total earnings per post from TikTok, Instagram and YouTube, according to Cosmetify.

Safiya Nygarard: $196,877YouTube: $187,917; Instagram: $7,160; TikTok: $1,800Huda Kattan: $177,216Youtube: $1,283; Instagram: $168,113; TikTok: $7,820James Charles: $145,271YouTube: $34,417; Instagram: $75,654; TikTok: $35,200Bretman’s Rock: $122,460YouTube: $47,666; Instagram: $61,095; TikTok: $13,700Nikita Dragon: $99,505YouTube: $57,075; Instagram: $29,830; TikTok: $12,600Chiara Ferragini: $98,817Youtube: $1,701; Instagram: $91,746; TikTok: $5,370Jeffrey’s Star: $90,368YouTube: $42,284; Instagram: $45,984; TikTok: $2,100Pony Makeup: $83,499YouTube: $56,231; Instagram: $26,833; TikTok: $435Maria Maria: $75,608YouTube: $618; Instagram: $66,780; TikTok: $8,210Nikki de Jager: $73,047YouTube: $13,341; Instagram: $54,146; TikTok: $5,560

Source: wwd.com