For me, what stands out about Reed + Gwen is their commitment to merging science and nature, which means their products are both natural and performance-driven. The brand avoids more than 6,500 ingredients suspected of harming people or ecosystems, and its products are formulated with little or no water. Its ingredients are sourced from around the world, but it’s all made in the USA. The brand launched with three hero products, starting with Grounding Body Oil, a lightweight, fast-absorbing body oil that’s packed with powerful ingredients like flower of chamomile and moringa oil to retain moisture and avocado oil to nourish the skin. The body oil is also made with essential fatty acids and vitamins A, C, D and E for a lit-from-within glow. The second hero product is Supercharged Reishi Body Melt, which transforms from a smooth balm to a silky oil upon application. Combines adaptogenic reishi mushrooms, hyaluronic acid, and vegan ceramides to deeply hydrate your skin and leave it feeling velvety smooth. Finally, the Snoozy Bath Soak with Magnesium Flakes is formulated with an aromatherapeutic blend of lavender and rosewood essential oils, Himalayan sea salts, and magnesium flakes to help soothe frayed muscles and relieve stress and tension. What could not be loved?