Serena Williams Launches New Lifestyle Brand ‘Will Perform’

Tennis champion Serena Williams enters her next chapter with a new lifestyle brand of performance care products designed to redefine and ritualize personal care. She has partnered with two CPG veterans to launch Will Perform, a line of cruelty-free, clean topical solutions for pain relief and daily muscle care designed to reimagine recovery, both as […]

dark academy, fast fashion and you [lifestyle]

The annoying and provoking question that appears with every purchase: What does it mean to be fashionable? It’s an unanswered question, too subjective to even address. However, a thousand different corners have thrown a thousand different hats into the ring. One of the most prominent features of the style and fashion community of this decade, […]