BOSTON, October 25, 2022 /PRNewswire/ — Stride Consumer Partners LLC (“Stride”), a growth equity investment firm focused on passionate brands in consumer products and services, today announced a minority investment in Patrick Ta Beauty, the namesake beauty brand from world-renowned makeup artists to celebrities. Patrick Ta.
patrick ta beauty
In 2019, Patrick, an established product specialist Rhyme Minasyan, and seasoned businessman Avo Minasyan, brought Patrick Ta Beauty to life. An innovative and unparalleled line of luxury cosmetics, Patrick Ta Beauty prides itself on creating revolutionary products rooted in a vision to make everyone who uses the product feel confident and beautiful. The brand’s achievements can be attributed to the team’s synergy and unique combination of expertise: Patrick’s insider artistic knowledge, Rima’s expertise in product intelligence, and Avo’s proven business success.
“At the core of our approach is a passion to partner with talented management teams,” said steveberg, a partner at Stride Consumer Partners. “The tremendous growth of Patrick Ta Beauty is a testament to the achievements of Patrick, Rima and Avo in capturing the hearts of consumers with their compelling brand story combined with quality and innovative product offerings. We are excited to play a role in the next successful chapter of Patrick Ta Beauty.”
With its visionary founding team and exclusive partnership with Sephora in the US, Patrick Ta Beauty has quickly built a loyal following, especially among Generation Z and Millennials seeking professionals for beauty tips and information. Today, Patrick Ta Beauty is looking forward to the next phase of growth that will continue to drive the inspiring vision of the brand forward.
Stride Consumer Partners’ investment will fuel brand growth by driving awareness of Patrick Ta beauty, supporting the brand’s portfolio and distribution expansion at Sephora, as well as building the team.
“With the support of all the women in my life, I was empowered to become my authentic self and find my place in the world of makeup. When I co-founded Patrick Ta Beauty, I did so with a vision to inspire others to find the same confidence,” Patrick said. “Everyone deserves to feel beautiful in their own skin. Stride not only provides funding to grow the brand, but also helps fulfill our vision of confidence and beauty.”
“Beyond Stride’s incredible track record and deep beauty expertise, we saw immediate alignment with our vision to become the leading makeup brand that meaningfully empowers consumers,” said Avo.
“Our goal in bringing Patrick Ta Beauty to life was not only to create revolutionary cosmetic products that are of the highest quality, but also to inspire our consumers to feel more confident when using them,” said Rima. “We are grateful to have found a partner in Stride who shares our core beliefs and will work in tandem to grow our vision.”
“Patrick, Rima and Avo are visionary founders who have painstakingly built a brand that quickly gained a passionate and highly loyal consumer base,” said Nicole Fourgoux, Operating Partner of Stride Consumer Partners. “There is already a lot of momentum behind the Patrick Ta Beauty brand, and we are incredibly honored to be working together with the team to capture the many growth opportunities that lie ahead.”
Lincoln International served as exclusive financial advisor to Patrick Ta Beauty. Ropes & Gray served as exclusive legal counsel to Stride Consumer Partners, and Buchalter served as exclusive legal counsel to Patrick Ta Beauty.
About Stride Consumer Partners:
Stride is a private equity firm that specializes in partnering with talented and dynamic founders, entrepreneurs and business leaders to build the next generation of great consumer brands. Founded by a passionate group of experienced investor-operators, Stride’s unique approach brings together a fully integrated team of successful investors who work alongside experienced operators to help high-growth, disruptive consumer products and services companies achieve their swing. Together, Stride supports its partners on their journey as they take decisive steps to fulfill their vision. Within consumers, the firm focuses on the following areas of expertise: beauty and personal care, food and beverage, active lifestyle, and multi-unit consumer services.
The Stride team has had the pleasure of working closely with the founders and teams at Brew Dr., The Bruery, Chomps, drybar, Essentia, First Aid Beauty, Jeni’s Splendid Ice Creams, MacKenzie-Childs, Simms Fishing Products, Skinfix, Tatcha, Truewerk, TRX, Urban Decay and Yasso.
For more information please visit Stride Consumer Partners website.
About Patrick Ta Beauty:
Patrick Ta Beauty was founded in 2019 by a renowned makeup artist Patrick Taestablished Product Specialist, Rhyme Minasyan and the experienced businessman Avo Minasyan. Patrick Ta Beauty’s goal has always been to make others feel good in their own skin and provide versatile products that can create any look.
For more information please visit Patrick Ta.
Amalia Lytle for Stride consumer members
Kayla Casillas for patrick ta beauty
SOURCE Stride Consumer Partners