The range lineup is dedicated to preserving the game’s stylistic hallmarks on a canvas of season-friendly fabrics like flat knits and premium silks that highlight details inspired by athletic elegance. From essential tailoring pieces like retro-drenched varsity jackets, crest sweatshirts, sweater vests, cropped and classic polo shirts to classic up-dos: neckerchiefs, sneakers, bucket hats, belts; SNCC represents a vision of modern daywear injected with a jolt of much-needed youthful swagger.
Why do you think ‘sporty chic’ is in style right now and what is it that attracts consumers or designers?
Raul Jhangiani
We believe in the timelessness of fashion; classic trends always come back. In the late 90s, fashion revolved around relaxed cuts and the casual street with a touch of glamour. Shantnu & Nikhil as a brand has always carried that old fashioned royalty at its core and that is what we are bringing back with Shantnu Nikhil Cricket Club. Millennials and Gen Z are all about comfortable style, which is also one of the reasons why street style has been a major trend in recent seasons. Designers, like us, have to read our clients’ style sensibilities and explore creativity with them in mind.
Who do you imagine wearing clothes from this collection?
Raul Jhangiani
SNCC is an aspirational lifestyle experience that has the power to influence the way people dress and live life through sports and the love of it. It is a culture that we are empowering, where cricket is not only seen as part of the conversation, but is also celebrated as a way of life. SNCC is for the new urban entrepreneurs who have imbibed the core values of cricket and understand that it is much more than just a sport.
Also read:
S&N by Shantnu Nikhil’s new retail playbook includes multiple stores across the country
Shantanu & Nikhil champion avant-garde glamor with their haute couture collection
With an Indian heart and contemporary soul, here’s why Shantanu and Nikhil’s latest collaboration with Obeetee for their ‘Proud to be Indian’ collection is a hidden treasure.
Source: news.google.com