SHORTS: SAINTS, WEST HAM, BT SPORT PODS

Southampton Football Club have announced that sportswear retailer JD has become their new official sleeve partner for the 2022/23 season.

The one-year deal will see the JD brand appear on the sleeves of the men’s first team, B-Team, Under 18 and all academy teams.

Sarah Batters, Director of Marketing and Partnerships at Southampton Football Club, commented: “JD is one of the world’s leading retail brands with exciting aspirations. As a leader in junior fashion, her values ​​align perfectly with our vision of developing young talent and turning potential into excellence.”

The news comes days after JD renewed his sponsorship deal with another Premier League club, Crystal Palace.

Premier League football club Wolverhampton Wanderers have secured a record sponsorship deal with online trading platform Trade Nation, becoming the club’s official FX trading partner ahead of the 2022/23 campaign.

The deal will also extend to the Wolves Women and Wolves European esports teams and take the opportunity to work with the Wolves Foundation, supporting fundraising efforts throughout the season.

Russell Jones, general manager of marketing and business growth for Wolves, said, “We are delighted to welcome Trade Nation to the Wolves family. It is always exciting to work with a partner who is ready to challenge the norm and shares our ambitious goals for growth.

“In just four years, Trade Nation has grown from a small, low-cost company to a global award-winning trading platform, growth that can only be achieved with forward thinking and determination, two values ​​shared with Wolves. We look forward to supporting your continued success.”

West Ham United have announced an enhanced partnership with the sports supplement brand football supplement as your official supplier of isotonic sports drinks and supplements.

As part of the relationship, Soccer Supplement will expand its involvement across the East London club, adding pitch-side nutrition and supporting West Ham United’s women’s team and academy. Soccer Supplement first became an official partner of the club in 2019.

West Ham United Chief Commercial Officer Nathan Thompson said: “We are delighted to enhance our relationship with Soccer Supplement and now have the opportunity to develop products to specifically meet the needs of our players.

“We were also very impressed by his desire to support the entire Club, from the first team to the academy and West Ham United Women.”

BT Sport is launching a new line of podcasts available for free on popular podcast platforms, entitled BT Sport Pods, which will provide sports information, interviews and reactions.

The BT Sport Pods will be hosted by a wide range of BT Sport stars, including Joe Cole, Jake Humphrey, James Richardson, Craig Doyle, Darrell Currie and Mike Calvin, and will be available weekly for viewers to listen to for free. The capsules will also feature guest appearances from football and rugby related players and coaches, including Jordan Henderson, Patrick Kluivert, Emma Hayes, Owen Farrell and Rob Baxter.

Jamie Hindhaugh, Director of BT Sport, said: “We are continually looking to connect fans with the sports they love in new ways. BT Sport Pods will provide fans with a fascinating insight into many of the sports world’s personalities, moments, clubs and backstories. BT Sport Pods will continue to grow as we launch additional series in the future covering more topics.”

London-based radio station talkSPORT, owned by the Wireless Group, has secured exclusive audio rights to the rematch between Anthony Joshua and Oleksandr Usyk in Saudi Arabia on Saturday, August 20.

talkSPORT will be the only UK broadcaster to offer the rematch to boxing fans for free.

talkSPORT Director Lee Clayton commented: “The Usyk vs Joshua rematch is heating up to be one of the most exciting fights of the year and as we are backed by fans I am delighted that our listeners can enjoy the fight for free. on talkSPORT. at the end of this month.”

The DP World Tour and the PGA Tour have confirmed that the Scottish Open will be held at the Renaissance Club until 2026. The course is located in North Berwick, twenty miles east of Edinburgh and has been the site of the event for the last four tournaments. with the American Xander Schauffele. winning the 2022 edition.

Renaissance Club CEO Jerry Sarvadi commented, “As we continue these relationships, The Renaissance Club, along with our architect Tom Doak and our player consultant Padraig Harrington, will strive to improve our golf course and facilities to enhance the event experience for all participants. , our members and their guests, and general public viewers.

“The 2022 event was truly spectacular, with 14 of the top 15 in the world rankings taking part and world number six Xander Schauffele winning with a score of seven under par as East Lothian received some breezes from the west. typical of Scotland to challenge the best golfers in the world. ”

Source: www.sportindustry.biz