Plein Sport glides through industry sportswear standards presenting its latest collection at Milan Fashion Week

A fashion week debut and electrifying after party catapult the sportswear house’s latest Sport collection.

A fashion week debut and electrifying after party catapult the sportswear house’s latest Sport collection.

With innovation built into its core concept, Plein Sport introduced its coveted new approach to sports and activewear with its latest Plein Sport Truck collection. Unveiled in the luxe confines of Milan Fashion Week, alongside its Spring Summer 2023 debut, where Plein welcomed its first mobile store, the sports house expanded on new enhancements within its collection. Offering a versatile juxtaposition of technology and functionality, Plein Sport delivered an exciting new piece of technology that embodied the philosophy and culture of this dynamic brand.

By promoting a new way of shopping ideal for all ages, the Plein Sport mobile app bridged the gap between sport and fashion, combining the highest quality sportswear and the most advanced technological solutions, while maintaining style as the foundation. Designed to support the most dynamic active lifestyles, Plein Sport activated its industry-leading technology to expand a collection of articles that present functionality and versatility as essential elements for sports needs. Each item is uniquely designed for style and comfort. One of the key elements of the collection is the camouflage design, inspired by the power within. The looks also include pops of fluorescent contrast detailing, with accents of hot pink, fluorescent green and fiery orange on classic bases of gray and black.

The menswear collection introduces the fluo drip, with new taglines featuring slogans (Plein performance sports gear) and graphics of a tiger scratch with symbols of the reference Plein sports brand DNA. The feminine look of womenswear exudes a baroque touch and a variety of magical birds of paradise. Honoring Plein’s intrinsic codes, the sports brand identifies as body-conscious while remaining confident, emphasizing athletic performance, technology, and futuristic motifs. In collaboration with international 3D artist Antoni Tudisco, this collection includes The Thunder Stroke Gen.X.02 sneaker, a new limited edition NFT sneaker

To celebrate de Plein’s Milan Fashion Week adventure, the brand hosted an afterparty in an industrial-cool venue, set against an urban backdrop in honor of its Fall Winter 2023 collection. Special attendees included Jason Derulo, Philipp Plein and many others in attendance to take part in the brand’s festive event.