HERZOGENAURACH, Germany–(COMMERCIAL WIRE)–Sports company PUMA will discuss solutions to some of the fashion industry’s most pressing sustainability challenges, such as waste, materials and climate change, at a global event in September.
Taking place in London on September 6 and broadcast worldwide, the People’s Conference will feature PUMA industry peers, activists, NGOs, experts, ambassadors and consumers discussing the fight against waste, using more sustainable materials, halting climate change, protecting forests and finding ways for industry to collaborate to achieve results sooner.
“We will be focusing on Generation Z during this event, as we want to give this generation a voice in the decisions that need to be made today to shape a more sustainable future,” said Bjørn Gulden, CEO of PUMA. “At the United Nations they call it the Conference of the Parties, we call it the Conference of the Peoples.”
Prior to the event, PUMA launched the PUMACOP.com platform, where users can learn more about the event and register their interest in attending. The event will also be broadcast live on this platform.
Actress, model and activist Cara Delevingne will host the event along with PUMA CEO Bjørn Gulden and PUMA CSO Anne-Laure Descours.
“Together with PUMA, I have been working on sustainability issues for a number of years and together we have launched more sustainable collections like Exhale,” said Cara Delevingne. “It is important to continue the debate on this topic so that we can find solutions to environmental problems such as climate change, waste management and biodiversity.”
Being more sustainable as a company has been an important pillar of PUMA’s strategy for many years. Earlier this year, the company announced that it had reduced its carbon emissions, including the use of renewable energy certificates, between 2017 and 2021 from both its own operations (-88%) and its supply chain (-12%). ), despite strong sales growth in the same period. By 2025, PUMA aims to make nine out of 10 products with more sustainable materials.
The company was the most sustainable brand in the industry according to the latest Business of Fashion ranking, which analyzed the 30 largest companies in the fashion business.
The People’s Conference will kick off on September 6 at 12pm BST (1pm CET, 7am ET) in Shoreditch, London, for 225 invitees. The live broadcast of the event is freely accessible to all.
PUMA is one of the world’s leading sports brands that designs, develops, sells and markets footwear, apparel and accessories. For more than 70 years, PUMA has tirelessly advanced sport and culture by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as soccer, running and training, basketball, golf and motorsports. Collaborate with renowned designers and brands to bring sports influences to street culture and fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs around 16,000 people worldwide and is headquartered in Herzogenaurach/Germany.