Following its digital presence at ComplexLand 3.0, showcasing collaborations and products across the metaverse through its multi-level storefront, Pacsun’s immersive booth at ComplexCon will present attendees with a premier IRL experience and exclusive access to seasonal merchandise deals. . As the physical and virtual worlds have a more equal weight among consumers, Pacsun continues to weave the experience together as a way to build brand equity and community engagement.
“ComplexCon has done an amazing job bringing fashion, music, art and culture together in their community to create a hub where you can enjoy it all at once. This festival aligns so well with our efforts to make our brand parallels the cultural aspects that our consumers find special to further create community and engage our consumers in all special and comprehensive ways, including through our products, collaborations, activations and events,” said Brie Olson, president of Pacsun.
“Since its inception, ComplexCon has prided itself on our selection of the best brands, retailers, and artists from around the world. Pacsun has consistently performed alongside those brands with some of the most coveted releases (and longest lines) we’ve ever seen.” seen ,” additional neil wrightResponsible for Collaborations & Experientials at Complex Networks.
Pacsun’s dedicated booth will feature three unique brand collaborations, including the debut of its Pacsun and Formula 1® range of products that came to fruition as a result of Pacsun’s long-standing partnership with CAA. As the popularity of the sport continues to rise in the US, Pacsun launches the partnership with Formula 1® through a 6-piece holiday collection that includes t-shirts and hoodies, with a full collection coming Spring 2023. ComplexCon attendees will have the opportunity to purchase an exclusive Fleece Top that will only be offered at the festival. The initial release of Pacsun and Formula 1® will be available in select Pacsun stores and on Pacsun.com from December 12th in sizes S – XXL, with prices ranging from $30–$65. Selected images can be accessed here.
In addition, Pacsun will present the second wave of garments from The MET x Pacsun and Supervsn STUDIO collection, which launched in October and August respectively.
“The Met was founded in 1870 with a mission to inspire visitors by displaying a vast collection of art from around the world and spanning centuries. This program with Pacsun helps us continue that mission today by sharing inspiring works from The Met’s galleries. to gain relevance with the next generation of thinkers and creators, for whom art and self-expression are so important. We look forward to launching another collection in 2023 and premiering it at ComplexCon this year,” he said. jose rommGlobal Director of Licensing and Partnerships at The Met.
“STUDIO is proud to preview our upcoming collection featuring Pacsun at ComplexCon. We look forward to sharing our second installment of STUDIO and connecting with our fans in person.” – STUDIO Developed by Supervsn
All three collections will be available only at ComplexCon until their official launch on Pacsun.com and in Pacsun stores for the remainder of this year and through 2023.
Pacsun’s presence and partnership with ComplexCon is another touchpoint in its ongoing journey to find authentic ways to engage with consumers, especially Generation Z, who value access and opportunity, through unique collections and partnerships that foster the intersection of fashion, sports, music and community. and more.
Pacsun is a leading specialty retailer offering a cross-section of emerging brands and fashion trends through the lens of youth culture. Across the contemporary, urban and active lifestyle markets, Pacsun partners with the best brands to offer curated collections, rare and exclusive products, and creative collaborations at every level. Founded in 1980, Newport, CA. curated at the Angels. Follow @pacsun on Instagram, Twitter, Facebook and TikTok.