NEXT partners with Fanatics to sell licensed sports merchandise

NEXT has signed a new long-term partnership with digital sports platform Fanatics to sell officially licensed sports merchandise on its website.

The new expanded licensed sports collection is now available on the NEXT website with “everyone in the family” sizing and options, including apparel, jerseys and headwear from a wide portfolio of brands such as Nike, adidas, CougarNew Era and the own brand Fanatics.

Headquartered in Jacksonville, Florida, in the US with operations in North America, Asia and Europe, Fanatics partners with more than 900 of the world’s largest sports organizations, teams and leagues, including Manchester United , Chelsea, Paris Saint-Germain. , FA, England Rugby, UEFA, NFL, NBA, MLB and Formula 1.

This is the first time it has partnered with a major retailer in Europe to sell officially licensed products. It’s a big move from NEXT just in time for the run up to Christmas.

Matthew Primack, SVP of International Business Affairs and Fanatics Development, said: “This new partnership with NEXT, one of the UK’s most popular retailers, will mean their customers will now have access to one of the widest ranges. of licensed sports products available.

“This is great news for customers who already visit Next.co.uk for quality clothing and homeware, and who can now also choose from a variety of products, designs and styles from their sporting leagues, events and teams. favorites. or players.”

The new connected inventory partnership will see NEXT drive the front-end online experience and fulfillment for customers, while leveraging Fanatics’ expertise in licensed sporting goods and the wide range of products it has available. It will significantly increase the choice and selection for visitors to the NEXT website.

Fanatics has a number of similar partnerships with retailers in the US, driving licensed sports merchandise offerings online for Foot Locker, Walmart, Kohls and Nordstrom.

Source: news.google.com