Mandatory masks, tests as New York Fashion Week embraces the ‘new normal’

NEW YORK, Feb 7 (Reuters) – Fashionistas will accessorize their outfits with mandatory masks to attend New York Fashion Week this season, adhering to strict COVID-19 protocols in place for smaller shows.

With a return to physical shows in September after pre-pandemic virtual fashion weeks, organizers are embracing a “new normal” mix of in-person and digital shows.

Designers including Michael Kors, Carolina Herrera and Christian Siriano will present their latest creations live during the event from February 11-16, according to IMG Fashion, which organizes New York Fashion Week: The Shows.

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Others, like Badgley Mischka and Tadashi Shoji, will offer digital releases, all keen to capitalize on rising demand for luxury goods as customers spend money after lockdowns.

“It’s the new normal. This season there will be indoor mask wearing that will be a requirement at all shows, proof of vaccination, that will be a must,” Noah Kozlowski, director of designer relations and development at IMG Fashion, told Reuters. .

“Those who are eligible to receive the booster will need to show proof of doing so. Otherwise, they will need to provide a PCR test within 48 hours or an antigen test within six hours.”

A model presents a creation from the Jason Wu collection during New York Fashion Week in Manhattan, New York, U.S., September 10, 2021. REUTERS/Caitlin Ochs

Just like last season, the guest lists are smaller with about 200 viewers expected on average.

“The biggest challenge is going to be for those making the decisions about who will attend the shows, as there will generally be a similar decrease in capacity as we saw last season,” Kozlowski said.

Some designers are absent from the calendar. Tom Ford canceled his show while Thom Brown postponed his to April due to COVID-19.

Kicking off the seasonal runway calendar, New York is known for established brands and newer streetwear labels.

“American fashion has never been as powerful as it is right now,” said Alex Badia, style director of Women’s Wear Daily.

After New York, the other fashion capitals London, Milan and Paris are also planning in-person show schedules.

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Information from Alicia Powell; Written by Marie-Louise Gumuchian

Our standards: the Thomson Reuters Trust Principles.