LONDON – British and international luxury brands, including Burberry, Charlotte Tilbury and Moët & Chandon, played a small but significant role in the Platinum Jubilee celebrations, which culminated on Sunday afternoon with a show in central London and the appearance of Queen Elizabeth on the balcony. of Buckingham Palace.
Those brands were among the contest’s “Platinum Partners,” or main sponsors, along with Jaguar, Land Rover, Lloyds Bank and others. They joined a host of other sponsors such as Sotheby’s, Fortnum & Mason, Boodles and massive names like Meta, McDonalds and Cadbury who also contributed to the event.
The parade began in Whitehall on Sunday afternoon and passed through Admiralty Arch and up The Mall. The finale took place outside Buckingham Palace, around the Queen Victoria Memorial. The queen, along with Prince Charles, the Duke and Duchess of Cambridge, and other senior royals appeared on the balcony to greet the crowd.
Celebrities from a variety of industries participated in the three-hour event, including Ed Sheeran, Heston Blumenthal, Jeremy Irons and Gok Wan. In the works for many months, the event was similar to the opening and closing extravaganzas of the London 2012 Summer Olympics.
Preparations for the Queen’s Garden at the Tower of London. The design was inspired by Norman Hartnell’s coronation dress for Queen Elizabeth.
RICHARD LEA-HAIR
While the British government allocated £28m for many of the Jubilee events, Sunday’s parade was the result of private fundraising efforts by the company Platinum Jubilee Pageant Ltd. It was estimated to have cost £15m.
As part of its support for the Jubilee weekend, Burberry has also partnered with Historic Royal Palaces to support Superbloom, a wrap-around floral display surrounding the Tower of London.
The brand contributed two original, immersive outdoor installations: a large Burberry-branded floating meadow that is moored directly in front of the Tower of London on the Thames, and an art wall by digital artist Jon Emmony, which is on display at the entrance to Superbloom.
The brand has also partnered with primary school children to create artwork and messages for the queen, marking her many decades on the throne. She worked with children at Armley Park Primary School in Leeds, near the Burberry factories in Yorkshire.
Diana Ross performing at the Platinum Jubilee concert at Buckingham Palace on Saturday June 4.
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The children’s creations have been enlarged and displayed at over 80 bus stops across central London, where the Platinum Jubilee Pageant took place.
Tilbury, meanwhile, was the official beauty partner of the Platinum Anniversary Pageant, and has also created themed collections and accessories to mark the occasion.
The make-up artist and businesswoman said the queen’s reign “has seen the most incredible transformations in the way we live our lives. Through it all, our queen has embraced change, captured our hearts, and led our country with pride for seven immense decades. I want to celebrate (her) eternal beauty of hers, grace and dedication.”
Another luxury name provided creative inspiration, rather than financial support, during the Jubilee celebrations: the Queen’s longtime couturier, Norman Hartnell.
Hartnell’s design for the queen’s coronation gown is the centerpiece of Superbloom at the Tower of London, which runs until September.
Known as the Queen’s Garden, it was set up on the Tower’s Bowling Green and features a mix of meadow flowers, topiaries and summer flowering perennials, bulbs and ornamental grasses.
Developed by Grant Associates, lead designers on the Superbloom project, the garden is based on the colours, shapes and motifs deployed by Hartnell in the 1953 dress.
The exhibit features 12 fused glass forms by artist Max Jacquard that represent the national emblems in Hartnell’s design. At the center of these motifs is a crystal crown, intended as a reminder of the Tower’s role as home to the Crown Jewels.
Crowds in The Mall celebrating the Queen’s Platinum Jubilee.
Image courtesy of Buckingham Palace
According to Matthew Storey, curator of collections at Historic Royal Palaces, the charity that manages state properties such as Hampton Court Palace, the Tower of London and Kensington Palace, the garden’s design is based on the “embroidery levels” of the coronation dress.
The glass is designed to “sparkle” the screen and echo the sequins and glitter of the original glass design.
Storey said the 27-year-old queen, who was crowned on June 2, 1953, insisted that the symbols on her coronation dress be correct. Hartnell had originally suggested floral emblems of Great Britain, but Her Majesty was thinking of something bigger and she too wanted to recognize the Commonwealth countries.
The result of their talks was a white duchess satin gown with floral emblems representing the Queen’s nine Dominions, Great Britain and the Commonwealth regions, highlighted in glittering threads, seed pearls, sequins and crystals.
Hartnell even included the decidedly unglamorous leek to represent Wales, and added an extra four-leaf clover to the left side of the skirt for good luck, so that Elizabeth’s hand could rest on it during the historic ceremony.
Queen Elizabeth in a surprise skit with Paddington Bear on Saturday night. The skit kicked off the Party at the Palace Platinum Jubilee concert.
Image courtesy of Buckingham Palace
While luxury brands played a big role during the Jubilee, the film industry, and the Paddington Bear franchise in particular, took center stage on Saturday night in a surprise skit starring the Queen.
“Happy jubilee, ma’am, and thank you… for everything,” said the bear, tipping his red hat to the queen, who discovered that she also carries a jam sandwich in case of emergency.
The two were filmed having tea at Windsor Palace. At one point, the queen pulls out a large sandwich from her trademark black bag. “I’m saving mine here for later,” she told the bear.
The skit, featuring Ben Whishaw’s voice of Paddington, kicked off the Party at the Palace concert on Saturday night, which featured musical performances by Queen, Duran Duran, Alicia Keys, Stefflon Don and Rod Stewart live at the Palace. from Buckingham.
Source: wwd.com