Lugano Diamonds chooses Fashion Island for its new flagship location

Interior of the new Lugano lounge at Fashion Island

Lugano Diamonds, the renowned luxury jeweler known for creating elegant one-of-a-kind pieces of jewelry (often referred to as wearable works of art) will open its flagship Fashion Island location in late 2022.

Lugano Diamonds will take over the former Canaletto Ristorante and Atomic Creamery locations. The site will be completely redesigned to create a look unique to Lugano Diamonds and Jewelry.

According to information from Lugano, the brand’s Grand Salon will offer guests an intimate shopping experience within a beautifully adorned space with an adjacent private club and expansive outdoor garden.

The company’s current location at 620 Newport Center Dr. will remain open until the launch of the new flagship Grand Salon location.

“Our goal is to build relationships with our clients and create extraordinary luxury experiences in our salons,” Stuart Winston, Chief Experience Officer, said in a press release. “Our business has grown through this approach, and we know that expanding to a larger salon in a unique destination like Fashion Island will help us continue our success.”

The spacious new concept (11,000 square feet) in Lugano, created by Lugano co-founder Idit Ferder, will feature custom furniture from Poltrona Frau, a furniture manufacturer founded in 1912 and based in Tolentino, Italy.

The elegant hardwood floors are handcrafted by Jamie Beckwith of Nashville, TN. The luxury fabrics used will include cashmere, mohair and silk from renowned mills such as Kravet and Brunschwig & Fils.

The Great Hall will be open daily and available for walk-in viewing.

The Fashion Island location will be Lugano Diamond’s only West Coast presence and will be home to its first private Prive club. The club, which will also feature an outdoor garden, further elevates the luxury experience. Membership is by invitation only.

Prive will feature a restaurant concept in the Lugano Diamonds store to host private events. Chef Michelle Bernstein, a James Beard Foundation award winner and host of the Emmy Award-winning production “SoFlo Taste” in South Florida, serves as in-house culinary consultant and will develop the food and beverage menu.

“Lugano joins a distinguished list of world-class brands that have selected Fashion Island as their exclusive location in Orange County,” said Tanya Thomas, vice president and general manager of Fashion Island, in a press release. “Fashion Island’s prime waterfront location and lush, resort-like setting embody the luxury lifestyle and unique experiences that appeal to our most discerning guests.”

Lugano Diamonds is a private international diamond and jewelry company founded in Israel by Moti Ferder with a vision to create exquisite, one-of-a-kind works of art. In 2005, the company established itself in North America with the opening of its Great Hall in Newport Beach.

Since its inception, Lugano’s worldwide connections to sourcing the rarest, most unique and largest stones allow the company to consistently produce amazing creations. Controlling all facets of production, Lugano’s master craftsmen create each piece of jewelery to the highest standards and meticulous attention to detail.

Lugano has locations in Newport Beach, Aspen, Colo., and Palm Beach, Fla. Visit for more information.