The demand for used clothing has skyrocketed thanks to eBay camaraderie with the British reality show ‘Love Island’.
After facing criticism for promoting a polluting industry, the dating show dropped fast fashion partners I Saw it First and Missguided for its eighth series.
The cost of living crisis, coupled with growing awareness of the environmental impact of clothing, made Love Island’s audience of 5 million receptive to the move.
How has Love Island’s partnership with eBay impacted the used clothing market?
Less than a month after the series launched, e-commerce platform eBay reported a 700 percent increase in searches for “used fashion.” Similarly, on Google, searches for “used clothing on eBay” increased 756% compared to the previous month, while searches for “used clothing” saw a 660% increase.
In response, sellers also flooded the platform. eBay live listings increased 1,026 percent within three months of the Love Island partnership announcement, according to e-commerce analysts at Optiseller. Since then, the number of listings has been consistently higher than at the beginning of the year.
Buying used clothes has become an option rather than a necessity
As buyers grow more ethical awarebuying second-hand has become more than just a saving exercise.
Over half of UK shoppers feel guilty when they spend money on products that are not from a sustainable or ethical brand, according to eBay’s annual ‘Shop for Change’ report.
The survey of more than 2,000 consumers also reveals that 65 percent of shoppers stop to think about sustainability before making a purchase, while 50 percent want to buy more regularly from ethical brands or sustainability in his heart
Amid the growing cost-of-living crisis, price remains a major factor, with 60 percent of consumers saying cost is the factor that matters most to them when shopping.
How did Love Island’s partnership with eBay work out?
Love Island is seen by millions of Britons thanks to its prime time in the evening. In this year’s series, contestants wore second-hand items from eBay, sourced from a shared wardrobe at the iconic Love Island villa, and designed by celebrities. stylist Amy Bannerman.
For the duration of the series, eBay staged an Islanders-inspired style issue. suits on their site, as well as the Love Island app.
Why is fast fashion such a big deal?
fast fashion promotes low-cost garments that are produced cheaply and often unethically. It follows catwalk trends, encouraging consumers to refresh their wardrobes every season.
According to the United Nations Environment Program, we now buy 60% more clothing than in the year 2000. Each item only lasts half the time.
The fashion industry is the second largest consumer of Water and is responsible for 2-8 percent of the Coal emissions
Source: www.euronews.com