Despite the fact that Californians have been living under strict regulations since January, stars like Kevin Hart, Sylvester Stallone and Dwyane Wade had gone overboard.
Kim Kardashian, for example, allegedly exceeded the water limit by 230,000 gallons between two of her Hidden Hills properties.
Similarly, Kourtney Kardashian was exposed for allegedly exceeding 101,000 gallons inside her 2-acre home in Calabasas this summer.
And in addition to their excessive use of water, Kourtney and her sisters often travel around the world in a private plane, often flaunting their luxury trips on Instagram. However, unlike Kim and Kylie Jenner, Kourt doesn’t own a private jet of her own.
But despite her lavish lifestyle, Kourtney has continually preached to her followers about protecting the environment.
In February, the reality star reposted a “CO2 tracker” on her Instagram story that featured the words, “It’s time to get together.” Ironically, several months later, two of her sisters ended up in the top 10 celebrities with the worst carbon dioxide emissions through their private jets.
Then in April, Kourtney urged fans to “love” and “care” for the planet every day, as she shared several picturesque photos of Hawaii on National Earth Day. Many users have recently taken to her comments to question whether or not she “really” loves the planet, given her excessive use of water during the drought.
And just last month, the Poosh founder told her followers to stop littering cigarette butts as she shared the damaging consequences it has on the environment. Once again, the post was met with a wave of criticism online, as fans said they were “fed up” with Kourtney “trying to lecture” them on the climate crisis.
“Says jet fuel queen water abuse sister,” one person responded, while another labeled Kourt and her sisters the “biggest hypocrites” on the planet.
Now, just weeks later, Kourtney is facing backlash yet again after announcing her new collaboration with fast-fashion retailer Boohoo.
Reposting a photo from fashion industry trade magazine WWD to her Instagram story on Tuesday, Kourtney revealed that she will be taking on the role of “ambassador for sustainability.”
“When Boohoo first approached me about collaborating on a line, I was concerned about the effects of the fast fashion industry on our planet,” she said in a statement. “Boohoo responded with enthusiasm and a desire to incorporate sustainable practices into our line.”
“It has been an enlightening experience speaking directly with industry experts,” he continued. “I am grateful for the opportunity to use my platform to drive conversations that lead to continuous change and to use my voice to share practical advice with consumers on how we can play our own part.”
“There is still a lot of work to be done and improvements to be made, but I really think any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for further progress,” he added. .
WWD has reported that Kourtney’s collection will be available “exclusively” on Boohoo’s website and will contain 41 styles, all made with recycled polyester and recycled cotton, priced between $6 and $100.
If you didn’t know, Boohoo, one of the world’s most popular fast-fashion retailers, has faced a lot of backlash in recent years after news broke that the brand had violated workers’ rights. the factory and provided poor working conditions for employees. It was later revealed that several company directors had been aware of these problems before they came to light, but did not act on them.
Furthermore, the fast fashion industry is itself problematic due to the catastrophic impact it has on the environment. Focused on cheap prices, high turnover and growing consumer demand for the latest trends, fast fashion companies are said to operate “at the expense of people and the planet”.
In light of all this, fans were outraged to learn that Kourtney had collaborated with Boohoo in a sustainability-focused role and shared their thoughts on Twitter.
“A $65 million private jet Kardashian is now a ‘sustainability ambassador’ for fossil fuel fashion brand boohoo, where she will talk ‘with sustainability experts to better understand the challenges and opportunities in the fashion industry.’ We absolutely KANNOT,” one person tweeted.
A private jet Kardashian worth $65 million is now a “sustainability ambassador” for fossil fuel fashion brand boohoo, where she will chat “with sustainability experts to better understand the challenges and opportunities in the fashion industry” . We absolutely KANNOT.
12:47 – September 06, 2022
Twitter: @venetialamanna
“Not Kourtney Kardashian launching a ‘sustainable’ line with boohoo girl you have money you can turn down an offer from them and work with a brand that really promotes slow fashion,” wrote another.
Not Kourtney Kardashian launching a “sustainable” line with boohoo girl you got money you can turn down an offer from them and work with a brand that actually promotes slow fashion AND pays their garment workers ✌🏽✌🏽
09:40 – 07 Sep 2022
Twitter: @MelissaToplis
“The Sustainability Ambassador at Boohoo is an oxymoron if I’ve ever seen one,” someone else said.
@venetialamanna @KarinIsSharing Boohoo’s sustainability ambassador is an oxymoron if I’ve ever seen one
13:20 – 06 Sep 2022
Twitter: @apathybronson
Before long, several fans were calling the whole thing an “obvious” example of “greenwashing,” which is when a company basically pretends to be environmentally conscious to make people believe they’re doing their part to help protect the environment. planet.
“This doesn’t make any fucking sense. How can you be an ‘Ambassador of Sustainability’ with a brand that exploits and mass produces 24/7? You don’t need critical thinking for this obvious green wash. This is gross,” one person wrote.
This doesn’t make any fucking sense. How can you be an “Ambassador of Sustainability” with a brand that explodes and mass produces 24/7? You don’t need critical thinking for this obvious green wash. This is disgusting. https://t.co/QQODEQBFp3
19:22 – September 06, 2022
Twitter: @nisafareeha
“Kourtney Kardashian being Boohoo’s sustainability ambassador for her two-collection limited venture, while the brand adds over 100 new items to the site every day, is #greenwashing at its finest,” wrote another.
Kourtney Kardashian, as Boohoo’s sustainability ambassador for her two-collection limited venture, while the brand adds over 100 new items to the site every day, is #greenwashing at its best source: https://t.co/Nm1r6DO5zt
04:30 – 07 Sep 2022
Twitter: @SydneyGBarlow
On Instagram, fans echoed the same sentiment. “GREEN WASH!!! Boo Hoo is fast fashion,” one person commented on WWD’s announcement post. “Biggest green facelift I’ve ever heard,” repeated another user.
Meanwhile, vintage retailer Shrimpton Couture, an online source for curated vintage items, also called the entire collaboration a blatant example of “greenwashing” and “hypocrisy.”
“Fast fashion is not turning green,” she wrote on Instagram. “It is the most hypocritical of hypocrisy that could be. Get over yourself and your lies. Such a greenwash.”
Sharing their thoughts in agreement, several fans took to Reddit to explain how “fast fashion will never be 100% sustainable.”
“Boohoo will never be 100% sustainable. Fast fashion is one of the main causes of climate change,” one user wrote. “What is sustainable about fast fashion?” another questioned.
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