The pandemic has fundamentally changed the way we live, work and interact. With increased restrictions, lockdowns and social distancing rules halting many in-person activities, consumers have increasingly moved to online channels and businesses have responded in turn. The adoption of digital products and services in the past two years has taken off at a rapid pace, with a McKinsey Global Survey of executives citing that companies have accelerated the digitization of their customer and supply chain interactions and operations. internal from three to four. years. As consumers spend more time on their connected devices and detract from real-world connections, they crave deeper social interaction.
Enter the Metaverse
For consumers, this highly immersive virtual world is a place where they can come together to play, work and live unique experiences, enabling new forms of engagement and socialization. For brands and retailers, Metaverse offers opportunities to transform their digital presence by making it more fun, informative, and interactive for end users. It is an expansion of the traditional physical store experience and an addition to the omnichannel journey: a marketing and sales channel that enables the participation of potential customers at all stages of the purchase journey without physical limits.
Looking at the Metaverse through the lens of beauty, AR try-ons and virtual shopping are just a few examples of how consumers are already engaging with brands and retailers in this virtual world. In an increasingly digital environment that rewards short attention spans, it is now more important than ever for brands to find smart and meaningful ways to connect with consumers at every touchpoint. As a provider of digital solutions for online and offline consumer experiences, Meiyume understands consumer behavior and is well equipped to help beauty brands enter this new space.
“Now that people are greeted daily by massive streams of information, marketers need to understand what their consumers want and successfully leverage the right platforms in today’s omnichannel climate to build a deeper connection and affinity with the brand. We’ve seen that most consumers are multi-channel customers who use a mix of human and digital interactions to get what they need, from discovery to product engagement to transactions. As a new touchpoint, Metaverse presents opportunities to reimagine the future of consumer engagement, and Meiyume is excited to work with brands to enter this space. Our retail and technology solutions can help beauty companies of all sizes develop interactive digital experiences that can be integrated into consumers’ everyday virtual lives, helping brands connect with their audience more intimately through through a seamless product discovery and shopping trip.said Steve Dodd, chief technology officer and senior vice president of retail solutions at Meiyume.
Entering the exciting world of the Metaverse, Meiyume has released its first NFT art, designed to embody the company’s brand personality and philosophy of continuous innovation in creating future-focused products and solutions. The NFT is up for sale now, with all proceeds going to the One Tree Planted charity, a non-profit organization focused on global reforestation.
Source: www.premiumbeautynews.com