BeautyStat Universal C Skin Refinisher
These days, when you want to learn how to control an oily T-zone or clear up a breakout, you can simply head over to TikTok, YouTube, or Instagram. But long before we had a plethora of digital answers at our fingertips, people weren’t sure where to turn for beauty advice. That’s why cosmetic chemist Ron Robinson initially founded BeautyStat as a blog in 2009. After watching the beauty industry constantly produce product after product, he knew that people needed a source of unbiased and honest expert advice.
“[The beauty industry] it was just causing confusion,” says Robinson. “I felt the market was crowded – there were too many products and not enough experts to help consumers navigate beauty. That was the purpose of BeautyStat. It would be this community and I would be the leader of it, partnering with other experts (dermologists and other cosmetic chemists, etc.) who would review the products and help consumers eliminate the clutter.”
As Robinson grew BeautyStat, he gained an even better understanding of what people really wanted. “Because we had this community of consumers who shared their likes and dislikes, that shaped all the data and insights that helped me understand what was really missing in the market, which was a stabilized form of vitamin C. “. he says. “The market is very crowded, but if it could solve a big need, then it would be worth launching and bringing new innovation. BeautyStat’s goal is to solve the problems and needs of the largest consumers in skin care.” His first product, BeautyStat Universal C Skin Refiner, launched in 2019.
After three decades of product development, Robinson certainly knows how to create skin care products. He initially sought to become a doctor, but after a year in medical school he decided it wasn’t the right path for him. With a degree in chemistry and biology, he was called in for an interview by Estée Lauder and has been creating some of beauty’s biggest hits ever since, from Clinique’s blockbuster Turnaround line to Hailey Bieber’s latest skincare launch, Rhode.
Ron Robinson, founder of BeautyStat
That’s why it came as no surprise to industry insiders when BeautyStat Universal C Skin Refiner instantly garnered a cult following, thanks to its innovative formula. “Consumers would ask me ‘why is my vitamin C oxidized,’ which means it can turn brown or orange and start to smell funny,” says Robinson. “Basically what happens is that the vitamin C is no longer active. If you stick with this product that smells like hot dog water, it’s not fun and it’s not cheap.” To create the perfect formula, he stabilized the notoriously fickle ingredient in an aesthetically pleasing manner, backing it up with independent clinical testing to prove it was high-performing and effective. “That prompted me to say that we have something worth bringing to market and that was the impetus for launching the brand,” he says. There are now three patents on the formula.
Since then, Robinson has expanded BeautyStat with a handpicked line of products, including Universal Microbiome Barrier Balancing Cleanser, Universal Triple Action Daily Peel, Universal C Eye Perfector, Universal Microbiome Purifying Radiance Mask, and Universal Pro-Bio Moisture Boost Cream, with more. information about the way. Robinson still determines which products are next based on customer demand.
“We build a large database of consumers and often survey them to find out what their routines are missing,” he says. “What would they think of this type of product? Would this be interesting? We are constantly testing new ideas and concepts with them. It really goes back to the consumer. What are you looking for that is not on the market? That is what our channeling informs. then the investigation [focuses on] the unique and novel ingredient that is super effective.”
Each BeautyStat product has unique technology, ingredients and functions. To protect that, every product is patented, from their cleanser to their moisturizer. “We are solving those needs in these different ways in different segments of the skincare category,” adds Robinson.
Although BeautyStat has expanded its scope, the blog remains important to Robinson, covering a variety of topics and products that go well beyond her own line. “The consumer is more armed,” she says. “She is more knowledgeable, so the questions become more difficult. They are very curious if this ingredient is going to work for me.”
A collection of BeautyStat skin care products
One beauty myth she’d like to dispel is that if some is good, more is better. “We want consumers to understand that you don’t need to cocktail or layer,” she says. “Try one thing, see if it works, give it time. Then if it doesn’t work, move on to the next one. But give it time to work and don’t expect to get plastic surgery results with a skin care product. Skincare products are better now than ever, but there are limits and I think consumers should try to respect those limits, and not throw everything on their skin at once because it ends up causing irritation and problems.”
Thanks to the influx of funds, Robinson has been able to expand the team and scale the business. BeautyStat was initially launched as a direct-to-consumer brand and is now available at a variety of retailers, including Nordstrom, Neiman Marcus, Saks, Bluemercury, Macy’s, Bloomingdale’s, Dermstore, and most recently Ulta, where it was released as a trial. in 260 doors and now have complete distribution. “From a numerical perspective, one of the things I’m proud of is that we’ve been able to significantly increase our business,” says Robinson. “We’ve had 90% growth from 2021 to 2002. That’s largely due to growth at Ulta Beauty.”
Ultimately, no matter how much BeautyStat expands, Robinson hopes it will always be a brand and blog that consumers can trust for honest information. “Yes, I am a brand owner; my goal is to build this brand and sell products,” she says. “But the other part is education and that’s what really drives me. Not only creating products that consumers like and delight, but also educating them. That’s when I started the blog and I’m still doing it. Now it’s just a matter of translating that to TikTok and other platforms. How do I help consumers solve their questions and needs, and do I do it through information and being that resource even for beauty journalists and editors? We are at a time where getting information from credible sources is more important than ever, as there is so much misinformation out there.”