Home is where the heart and money are.
The housewares sector is expected to reach a market value of more than $200 billion by the end of 2031 with an annual growth rate of 5 percent from 2021 to 2031, according to market research firm Fact. MR.
The fashion industry has been quick to cash in and invest in housewares since the start of the pandemic rather than expanding growth when everyone was on lockdown.
Even though the lockdowns have lifted, the housewares category remains stronger than ever with more and more brands and retailers entering the sector.
Bianca Saunders for At.Kollektive
Courtesy of At.Kollective
At.Kollektive, the design project formed by designers Natacha Ramsay-Levi, Bianca Saunders, Isaac Reina, Kostas Murkudis and architect Bernard Dubois, will launch its e-shop in January with made-to-order products and then a physical retail store. It will open in June.
The collective was brought together by Ecco Leather, an outstretched arm of Ecco, the Danish shoe manufacturer and retailer, and tasked each designer with developing a capsule collection comprising clothing, footwear/accessories and a designer piece.
“Fashion designers are people with a very close relationship with culture and society, perhaps for this reason we have a great facility to expand our field of creation, it is a playful and entertaining change,” Reina told WWD, adding that “ It is always very exciting to change the field of work” in a new territory.
“In my personal case, I am developing small leather objects for the home to enrich our range and our offer in general. I am very attracted to this category because it is still a field with many shapes and functions to explore,” said Reina.
Designer Murkudis has been experimenting with glass since an early age, initially starting with objects that were part of exhibitions and videos in the context of fashion.
Emilia Wickstead Home
Courtesy of Emilia Wickstead
New Zealand-born fashion designer Emilia Wickstead opened her London homewares store in December following the success of her brand. Items in her line include heavy crystal wine and water glasses hand-blown in Tuscany by artisan glassmakers for Giberto Venezia; table linen with embroidered geometric motifs produced in Tuscany by her mother Angela Wickstead; porcelain plates, made in Limoges, France, by heritage maker Leglé; and silverware cutlery, handcrafted in small batches in Sheffield, England.
Australian accessories brand Poppy Lissiman is extending its homeware selections through June; swimwear brand Oceanus is launching embroidered cushions, and Paul Smith, who has shown no signs of slowing down, is already expanding his fragrance and homeware collections.
However, it is the smaller brands that are furthering the idea of housewares by adding a spiritual touch to it.
“I feel like our fashion and beauty shoppers want a complete lifestyle. People are spending more time at home and want their household items to match the fashion and beauty brands they carry,” said Joanna Nicole, founder of online Oxygen Boutique, which sells Farm Rio, MZ Skin, Emma Lucky Rocks and more.
Nicole moved into the housewares space in 2021 to create a 360 world for her clients. She is looking for new brands of housewares and will be expanding her own collection, Cacuro, which combines glass with ceramics.
Beginning
Courtesy of Alemdara
Mariella Tandy, founder of the luxury jewelry brand Alemdara, specializes in symbols of luck and protection with the use of the evil eye and the hamsa hand in each piece.
Tandy started producing bowls and plates during lockdown as a form of procrastination as she was spending a lot of time cooking with her family. The idea quickly turned into a sold-out run within the first 24 hours online.
“Customer feedback was that they loved the multi-purpose aspect of our products – our small bowls in particular can be used for everything from a jewelry storage bowl to serving hors d’oeuvres,” Tandy said, adding that it ushered in more requests for custom orders for weddings. and baby showers.
The cocktail-sized napkins have also become a hit with Alemdara customers: in 2023, the line will be expanded, and the brand will launch jewelry boxes in the first quarter of the new year.
Source: news.google.com