How fashion brands can drive business by being disabled inclusive

We’ve all been there: standing in a poorly lit dressing room pulling on a garment that doesn’t feel or look right. But if you’re a disabled person, say someone with an amputation, anxiety, autism, a visual impairment, or even epilepsy caused by flashing lights, dressing room issues are taken to another level.

Ideas suggest that at some point in our lives, most of us will have a disability, Or know someone who does. I finish today billion people — that’s about one in seven — experience some kind of disability. And that number is likely to rise due to an aging population and an increase in chronic health conditions, including long-term effects caused by COVID-19.

The fashion industry in the Middle East and North Africa is making efforts to consider age, gender, Sizeand religion in advertising campaigns and commercial spaces. However, people of determination, the term that the United Arab Emirates (UAE) uses to refer to disabled people, are not represented as often as people without disabilities.

But the fashion industry is also the one most likely to change things. When fashion brands break down barriers and fight exclusion, their efforts boost the emotional well-being of people with disabilities, help build a culture of acceptance, and create a truly inclusive society.

Here three disability advocates offer advice on how regional retailers can be more inclusive and why it matters.

Source: www.thinkwithgoogle.com