Atlanta, August 02, 2022 (GLOBE NEWSWIRE) — Owner, operator and developer Hotel Equities (“HE”) has been selected as the new management firm to operate the luxury property The Atlantic Hotel & Spa in Fort Lauderdale, Florida. . The AAA 4-Diamond hotel is the latest addition to Hotel Equities’ recently launched lifestyle division. The new lifestyle vertical was launched following the announcement earlier this year that Hotel Equities had entered into a strategic alliance with Greenwood Hospitality. With Greenwood’s extensive collection of luxury and lifestyle hotels, and HE’s portfolio of award-winning full-service and select hotels, The Atlantic Hotel & Spa will benefit from a wide range of industry-leading expertise. The property is owned by Atlantic Hotel Assets, LLC.

“Our investments in the lifestyle and resort segments in terms of people and infrastructure resulted in the appointment of HE to manage this unique property,” said Brad Rahinsky, president and CEO of HE. “We are delighted to be involved in the operations and have quickly found alignment with the owners on both the vision and future goals for the Atlantic.”

The Atlantic Hotel and Spa is a 124-room boutique hotel that prides itself on personalized service. Accommodations include luxurious studios with ocean and city views, as well as well-appointed suites and penthouses with fully equipped kitchens and separate living areas. Guests can enjoy a wide range of amenities including an oceanfront terrace, rooftop bar (SKY Bar), and pool with poolside service and ocean views, on-site dining at the award-winning Wild Thyme Oceanside Eatery and luxury spa and salon treatments at Spa Atlantic, one of Fort Lauderdale’s biggest and best spas. Complimentary beach cruisers are available for those who wish to enjoy the scenery along the beach. The hotel also offers 4,000 square feet of flexible meeting space to accommodate a variety of business and social events.

From curating notable menu items and designing complex food presentation, to overseeing front-end and service operations, HE brings his expertise to the food and beverage sector of this property.

“The Atlantic Hotel & Spa is an exciting addition to our portfolio,” said Al Smith, president of HE operations. “Given its proximity to area attractions, along with the customizable spa experience and beachfront views, we look forward to providing guests with an unforgettable stay. The hotel’s commitment to providing a relaxing yet uplifting stay aligns closely with our team’s affinity for genuine hospitality.”

“We are incredibly excited to be working with the property and team at The Atlantic Hotel & Spa,” said Mark Williams, senior vice president of business development for HE. “We believe that the level of value, resources and expertise that we will provide for this location emulates why we are in business. Florida continues to be an important region for our growth and the potential for this property is extraordinary. We look forward to being a part of helping all stakeholders achieve the highest level of success.”

All located in close proximity to the hotel, guests have easy access to Flamingo Gardens, riverfront cruises, Hugh Taylor Birch State Park, Broward Center for the Performing Arts, the Riverwalk, and many local shopping and dining experiences.


About Hotel Stocks

Hotel Equities is an award-winning, large-scale hotel ownership, management and development firm with a portfolio of more than 250 hotels and resorts in the United States and Canada. Fred Cerrone, CHA, serves as Founder and President; Brad Rahinsky serves as President and CEO. Hotel Equities is a subsidiary of 33 Degrees, an integrated management platform that combines market knowledge and industry experience across a wide range of CRE assets including office, restaurant, retail, mixed-use, and multi-unit residential. For more information about Hotel Equities, visit

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