YouTube is gearing up for its second annual Beauty Festival with the help of many of today’s biggest celebrities, influencers, and brands.
The company announced Tuesday that the likes of Gwen Stefani, Hailey Bieber, Tracee Ellis Ross, Ashley Graham, Winnie Harlow, PatrickStarrr, Jackie Aina, Jen Atkin and many others will be taking part in the Beauty Festival, which will take place on YouTube in June. 16 starting at 7 pm EST.
The YouTube Beauty Festival will include tutorials, reviews, and get-together videos featuring celebrities and influencers. Segments include a “personal care swap” between Bieber and Atkin, a shower prep video with Ross, the founder of hair care brand Pattern Beauty, and a makeup tutorial from makeup artist Violet Chachki, among others. .
This year’s YouTube Beauty Festival will also be the company’s first shopping event. YouTube is teaming up for the first time with Glossier to launch its “Shoppable Shorts Challenge” beginning Wednesday, where Glossier will showcase its new eyeliner exclusively through YouTube Shorts. Viewers can purchase the product directly through the short YouTube videos.
Viewers can also purchase live streams during the beauty festival from brands including Dyson, Lancôme, NuFace, Olaplex, Winnie Harlow’s Cay Skin, Half Magic and others.
According to YouTube, her first Beauty Festival last year had more than 6 million views and included appearances by Addison Rae, Emma Chamberlain, Gwyneth Paltrow, Chris Appleton, Millie Bobby Brown, Selena Gomez and many others.
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Source: wwd.com