Cristiano Ronaldo and Lionel Messi star together in the latest Louis Vuitton campaign

In a similar vein to Messi and Ronaldo, 2010 saw soccer icons Zidane, Maradona, and Pelé come together for a cheeky game of table football in a likely Parisian cafe (also photographed by Leibovitz). In the same year, realizing that the FIFA World Cup Trophy needed something suitably stylish and safe (it is valued at over £15 million) to transport it, LV became the official supplier of traveling trunks for World Cup trophies. The OG Jules Rimet trophy will be reeling with jealousy as his fate could have been very different (it was stolen in 1983). Unfortunately, this year marks the fourth special Louis Vuitton trunk designed for whoever wins: England, Brazil, France? On December 19, when leaving Doha, the victorious team will have the added pleasure of having to check this beauty in as extra baggage.

Since LV’s spirit animal is traveling, it’s a natural link to what is undoubtedly the most watched sporting event in the world, so it will be another reason to tune in for the first game of the 2022 World Cup: Qatar vs Ecuador, also known as the big one. where it will be announced. Other sports associations (we’re talking the NBA, Rugby World Cup, Davis Cup tennis, and the Monaco Grand Prix) date back to the 1990s, so it’s fair to say that victory tends to “travel in Louis Vuitton “. that Messi and Ronaldo now also do.