City Life Org – Tommy Hilfiger returns to New York Fashion Week

Tommy Hilfiger (Photo: Business Wire)

The Tommy Hilfiger Fall 2022 launch immerses audiences in brand explorations that bridge real life and metaverse connectivity in a continuation of the industry’s largest “See Now, Buy Now” platform.

Real-time brand experiences unfold in a high-energy multimedia landscape that transports attendees of the Brooklyn waterfront event into the gaming world of Roblox and fictional new business concepts globally.

Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH]announces its return to New York Fashion Week for the first time in three years with an experiential runway event featuring the latest Fall 2022 “See Now, Buy Now” collection while immersing audiences physically and digitally in a world of brand renovated.

The interactive experience, taking place on September 11 at 7 p.m. style and creativity. Infused with the vibe and raw determination of New York City, the birthplace of the TOMMY HILFIGER brand, the event will connect people through spontaneous moments of creativity at an IRL showcase at the Skyline Drive-In in Brooklyn and in a parallel activation of the metaverse.

“My heart immediately went to New York’s iconic creative culture when I thought about where to launch our return to fashion week,” said Tommy Hilfiger. “This is where fashion, art, music and entertainment came together when I started in the industry. And today, it is still this focus that inspires me to engage with cutting-edge communities building new creative experiences. This season is all about the collision of my favorite archive inspirations with new live event concepts and virtual worlds. It’s the perfect expression of what we stand for as we pay homage to our roots with a return to NYFW.”

Innovative multimedia brand activations will bring the TOMMY HILFIGER Fall 2022 collection to life, from New York City to European capitals, Chengdu and beyond. New retail concepts in select TOMMY HILFIGER stores and acquisitions with key wholesale and pure player partners around the world will complement the phygital showcase. Partnerships with global talent will debut on and off the runway, highlighting TOMMY HILFIGER’s roots in shaking up prep classics.

In an industry first, the “See Now, Buy Now” catwalk will be broadcast live to Roblox’s global community of more than 50 million daily users, accompanied by avatars dressed in Fall 2022 TOMMY HILFIGER styles that will be made charge of the virtual city remixed. from New York All styles hitting the physical runway will be available to shop globally through Tommy Hilfiger’s “See Now, Buy Now” concept, including digital product exclusives on Roblox. The brand’s partnership with the global multiverse platform launched in December 2021 and continues to expand through new phases.

Join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, brought to life at the intersection of old and new, co-created with people. they are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger brings premium quality and value to consumers around the world under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a wide range of collections including sportswear, denim, accessories and footwear for men, women and children. Tommy Hilfiger has an unwavering commitment to sustainability and inclusion.

Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand has more than 16,000 associates worldwide, with operations in 100 countries and more than 2,000 retail stores, including its largest flagship store in the world. at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to increasing the brand’s relevance, presence and long-term growth around the world.

About PVH Corp.
PVH is the growth platform for Calvin Klein and TOMMY HILFIGER. By driving brand strength and relevance, we are connecting our iconic global brands closer than ever to where the consumer goes, today and with future generations. Guided by our values ​​and enabled by our global scale and reach, we are driving fashion forward forever, as a team with a vision and a plan. That is the power of us, that is the power of PVH+.

Source: Business Wire

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Source: thecitylife.org