top line
Brad Pitt announced in British Vogue on Wednesday the launch of his gender-neutral skincare line, Le Domaine, joining the host of other big-name celebrities who have launched beauty lines in recent years.
Brad Pitt attends the ‘Blonde’ red carpet at the 79th Venice International Film Festival on … [+]
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key facts
Le Domaine is made from grapes grown at Château Beaucastel, a vineyard in France that Pitt owns and from which he also sells rosés.
Pitt acknowledged that the celebrity-endorsed beauty industry is saturated, but told Vogue she wouldn’t have launched the line “if I hadn’t seen a real difference visually in my skin,” citing research done on the vineyard’s grapes by a University of Bordeaux Oenology Professor and other experts who found collagen-boosting and anti-aging ingredients.
The line is also sustainable, Vogue said, using refillable bottles with lids made from wine barrels.
Tangent
Pitt and his then-partner Angelina Jolie bought majority ownership of Château Miraval before splitting in 2016. In February, Pitt sued Jolie over the vineyard. The actor alleged that the two agreed not to sell their shares without each other’s permission, and that Jolie gave his shares to Yuri Shefler, a Russian oligarch who he says has since “launched a hostile takeover of the wine business,” according to vulture. . Nouvel, Jolie’s former company, claimed in a cross lawsuit that Pitt tried to seize control of the vineyard in retaliation for the couple’s divorce.
key background
Dozens of celebrities have recently lent their names to beauty and skincare lines. Harry Styles launched a gender-neutral beauty line in November called Pleasing. Haily Bieber released Rhode Skin in June. Rihanna’s Fenty Beauty, Ariana Grande’s REM Beauty, and Selena Gomez’s Rare Beauty have gone from celebrity-endorsed brands to cosmetic staples adored by influencers and makeup artists alike. Rihanna forayed into skincare in 2020, the same year Pharrell started his own skincare company. Both Kim Kardashian and Kylie Jenner expanded from cosmetics to skincare brands in 2019 and June, respectively. Celebrity involvement in these beauty lines runs the gamut from bestowing a famous face on the brand to stars stepping into the lab, testing ingredients and taking a hands-on approach.
amazing fact
Cult-favorite skincare brand Caudalie’s products are also made with or inspired by grapes grown in the vineyard of its founder’s parents, Château Smith Haut Lafitte in Bordeaux.
Other readings
The Curious Case of Brad Pitt, Château Miraval, and an Enticing New Luxury Skincare Line (Vogue)
Brad Pitt and Angelina Jolie’s Expensive Lawsuit Explained for Cheap Rosé (Vulture)
Source: www.forbes.com