BOTTER x Reebok brings 3D-printed shoes to Paris Fashion Week

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BOTTER is a fashion design studio that represents the fusion of music, literature, gastronomy and origins, which form the rich and hybrid Caribbean culture. The studio formed by Lisi Herrebrugh and Rushemy Botter combines their ‘Caribbean Couture’ spirit, their look at the philosophy of Arte Povera and a strong awareness of sustainability. His latest creation, unveiled at Paris Fashion Week, is a collaboration with Reebok and HP 3D Printing to create a revolutionary footwear collection titled the Venus Comb Murex Shell Sneaker.

BOTTER x Reebok brings 3D-printed footwear, created with HJP MultJet Fusion technology for the new collection, to Paris Fashion Week

As a brand whose DNA springs directly from one of the world’s most biologically diverse marine regions, BOTTER is always close to ocean (and protection) issues. The new Sneaker is inspired by the Venus Comb Murex, a beautiful predatory sea snail whose shell has a very long siphonal channel and numerous spines.

The creative duo also combine their multicultural influences and their mastery of Belgian and Dutch tailoring to infuse their menswear label with a different notion of luxury. Edgy yet inclusive, their creative vision is an extension of their own personalities: bold, colorful, and refreshingly positive. BOTTER is a look at a personal diary; a look and opinion on the world expressed under the direct vision of Lisi and Rushemy.

The story of the BOTTER x Reebok (with HP) collaboration for the Venus Comb Murex Shell Sneaker was reported “exclusively” by fashion and sneaker news portals Sneaker News and HighSnobiety, as well as on BOTTER’s Instagram. High Snobiety writes that “Arriving in a myriad of wavy colourways, the shoe feels like a fresh look at the future of sneakers and is undoubtedly one of BOTTER’s most impressive inventions to date.”

Sneaker News cites an official press release it received from BOTTER, where the BOTTER founders say that “The Reebok x Botter Sneaker is the opening of a wonderful [sic] Project. The new partnership with HP 3D Printing aims to create a product that sits at the intersection of innovation, sustainability and luxury, and this is just the first step.”

In many ways, the fair marks a new first step for the use of 3D printing in fashion, something that has accelerated in recent years. Footwear in particular is a highly receptive segment, with clear examples of mass production already underway at Adidas with the FUTURCRAFT 4D product line. In the past, both market leaders Stratasys and 3D Systems have experimented with unique 3D-printed footwear, including designs by Iris Van Herpen and Zaha Hadid, while Formlabs and EOS have worked with New Balance and Under Armor on (more or less successful) commercial projects.

Now HP is taking a serious look at the footwear segment, as the company’s MultiJet Fusion polymer technology could enable higher productivity at lower costs, potentially supporting high-end and even mid-level sneakers and other types of footwear. (just like Carbon’s DLS technology implemented by Adidas suppliers). In fact, this latest collaboration could be the first step in that direction.