LONDON — It’s a Barbie world, again.
While the Mattel doll has had many iterations over the past 63 years, it has had its ups and downs in pop culture.its popularity has increased this year and the Barbiecore style is everywhere.
Barbie’s latest rise coincides with the filming of a “Barbie” movie, starring Margot Robbie as Barbie and Ryan Gosling as Barbie’s boyfriend Ken, due for release in the summer of 2023. Barbie is here now, exemplified by all things. pink, and makes consumers see Barbie in a new light.
Barbiecore style includes: pink hairstyles, pink interior design and a wardrobe full of bright colors.
The word Barbiecore has amassed 17.8 million views to date on TikTok, and in the ShopStyle fashion market, pink is gaining popularity, with searches for the shade for pencil skirts up 66%, 44% for dresses, 31% for suits and 35% percent for bikinis.
Brands and retailers alike are embracing pink, just in time to drive the trend’s ascent even further.
For Valentino’s fall 2022 show, designer Pierpaolo Piccioli designed his own shade of the camp color with Pantone, calling it “Pink PP.”
A Valentino Haute Couture Fall 2022 in Rome, a star-studded front row sat in unison at Pink PP.
Florence Pugh in a transparent Valentino dress that went viral.
Vittorio Zunino Celotto/Getty Images
Anne Hathaway was on towering platforms; Ariana DeBose wore a matching minidress with block heels, while Florence Pugh wore a sheer dress that went viral.
“Pink has been given an updated fashion twist, and any bimbo connotations are in the past,” said Heather Gramston, director of womenswear at Browns in London.
“Social media and celebrity culture definitely have a role to play in the shade’s renewal, with the style’s stamp of approval meaning pink no longer has these stereotypical implications,” she added.
Gramston said the store has picked up “some amazing looks in pink this season, across established and emerging brands.”
For resort, the retailer has purchased parts from Oceanus; Gimagaus and Gauge81. Subdued, minimalist label The Frankie Shop has been dabbling in pink waters with an exclusive capsule collection in the rich hue, which will also be sold at Browns.
Also making Barbiecore happen is Warner Bros. Pictures, which is behind the live-action Barbie movie, with a screenplay by Greta Gerwig and Noah Baumbach.
Since Gerwig’s solo directorial debut in 2017 with “Lady Bird,” she has received critical acclaim for telling stories about women and subverting moviegoers’ expectations.
Robbie’s production company, LuckyChap Entertainment, which describes itself as a “female-centric film and television production [company]will produce the Barbie movie.
“Our goal is to say, ‘Whatever you’re thinking, we’re going to give you something totally different, which you didn’t know you wanted,'” Robbie said in an interview with The Hollywood Reporter.
This year, the doll, who has been a lawyer, a surgeon and Queen Elizabeth II, is even exploring new careers.
On July 14, World Chimpanzee Day, Mattel released a Dr. Jane Goodall doll as part of its Barbie Inspiring Women Doll series.
Courtesy of the Jane Goodall Institute
Earlier this month, on World Chimpanzee Day, Mattel launched a Dr. Jane Goodall doll as part of its Barbie Inspiring Women series, which includes Rosa Parks, Frida Kahlo, Amelia Earhart, Katherine Johnson and others.
“Children need more role models like Dr. Goodall, because imagining that they can be anything is just the beginning; seeing it makes a difference,” said Lisa McKnight, executive vice president and global head of Barbie and dolls at Mattel.
Goodall is famous for her 60-year study of the social and family interactions of wild chimpanzees.
The Goodall doll is Barbie’s latest step away from the traditional beauty standards she represented when she was launched at the American Toy Fair in New York City in 1959.
With newfound popularity and career opportunities ahead, there’s no stopping the pink lady – or the man. Daniel Craig’s pink Anderson & Sheppard jacket at the premiere of “No Time to Die” in 2021 continues to generate demand among the brand’s customers for other pink garments.
Barbiecore has also reached the other male leads in Hollywood. “There has always been a Ken inside of me. I’ve had this Ken-ergy, so to speak,” Ryan Gosling said at the press tour for his new movie “The Gray Man,” where he has subtly dressed in pink.
Life in (pink) is fantastic.
Source: wwd.com