Amazon
If your Amazon shopping experience is usually about restocking essentials and clicking straight to what you need (like the cleanser you’ve been using since high school and razor head refills), get ready to gear up your browsing muscle. . The launch of its Indie Beauty Store last month ushered in a new shopping destination filled with little-known, little-known brands and other products and deals that aren’t simple or easy to find.
It is also easy to buy. There are categories for skin and hair care, as well as more curated areas like natural products, BIPOC-owned brands, or “innovative” products (think mascara protector to keep smudges at bay, or a mist spray for scalp). It’s the kind of stacked online store that deserves a lot of attention, but we’re happy to help you get started with a few finds that intrigue us…
Announcement – Continue reading below
Announcement – Continue reading below
Source: www.elle.com