Clean beauty brands have tapped into almost every corner of beauty, so why not stand out in the celebrity beauty brand game too? And who better to lead the crusade than the absolutely stunning Rosie Huntington-Whiteley? As with any celebrity beauty brand, Rose Inc. was met with skepticism that it would be written off as another failed attempt, but Huntington-Whitely proved everyone wrong. “I didn’t want it to be about me and my name,” Huntington-Whiteley explained to The Zoe Report. “I wanted it to be a product-driven brand built on community. It’s so much more meaningful to me — it’s a meaningful representation of my entire career in a way that’s beyond my face.”
Huntington-Whiteley partnered with biotech company Amyris when developing Rose Inc. to produce a range of products that provide “indulgent color and skincare that outperforms in every category,” according to Rose Inc. As a supermodel, Huntington-Whiteley has spent decades in a makeup chair, gathering and absorbing pertinent information from iconic celebrity makeup artists. Her time on the other side of her clearly prepared her well, as Rose Inc has proven to be a huge success in both the clean beauty and celebrity beauty arenas.
The minimalist range of products comes in stylish cream packaging and offers everything from makeup and skincare to beauty tools. Rose Inc. is vegan, cruelty-free, and non-comedogenic. All products are formulated with plant-based ingredients like moisturizing squalane and vitamin E sourced from non-GMO sunflower seeds, according to Popsugar. It doesn’t get any cleaner than that, and quality isn’t compromised either.
Source: www.thelist.com