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Without a doubt, anyone involved in social media marketing needs to constantly learn new ways to advertise, as audiences are very dynamic. As marketers, we must follow this passionate audience wherever we go. The masses are now on TikTok, and the good news is that the average person is seeing triple the number of brands they were a few years ago. The challenge is how to grab their attention.
Music and advertising have had a relationship since they existed. Coca-Cola’s huge success is largely attributed to its connection to music from different eras. Regardless of your brand, you can use the power of music and free vibrancy on TikTok.
So do you have to hire an expensive studio or find a famous singer to bring your brand song to life? Of course not. With the proliferation of technology and the creator economy, amazing music producers are creating audio beats and mass-licensing them to multiple creators and brands. These continue to increase; most people don’t know about them.
I put all the methods discussed in this story to work for my educational show with a fun twist called Pierre Explains It All, in which I used audio sampling markets to make my content stand out. Given how captivating my video became, I was able to get over a million views on one of my YouTube shorts in 24 hours. Days later, I broke the Instagram record for most video views in one day on an Instagram Reel in the education category with that same video doing well on my YouTube channel.
Here are three ways to take advantage of licensed music to create a song that could blow up your brand or business.
Related: How brands are capitalizing on TikTok to win new audiences
License two beats, then combine them into one
The concept of licensing two beats and combining them into one song to create a TikTok jingle is simple and incredibly effective in action. It will help you grow your business organically on the platform. Consider trying out two separate, unrelated beats, then hiring a producer to merge them into a new moment to create a fresh, unique sound that can help you grow your audience and brand on TikTok.
Any business looking to grow their brand on TikTok should consider creating a unique jingle to post on the app. By licensing two unrelated beats and combining them into a new sound, you can create a catchy and recognizable tune that will help your videos stand out from the crowd. This will help you attract new followers and encourage organic growth by giving users a reason to share your content with their friends and colleagues.
While you can license these two jingles and try to create a combined sound yourself, it’s often best to hire a professional producer to ensure the final product is of high quality to give it its full potential. With a little effort, you can create a powerful marketing tool that helps you take your business to the next level.
Related: Learn how to go viral on TikTok
Create a company jingle
Let’s be honest; most of the company’s jingles are pretty embarrassing. They tend to be forgettable at best and super annoying at worst. But it does not have to be like that! With a little effort, you can create a company jingle that is cool and modern, one that the audience will enjoy singing along to.
The key is to hire a professional songwriter and singer. This way, you’ll have someone who knows how to create a catchy tune and deliver it with style. So if you’re looking to take your brand to the next level, consider investing in a killer company jingle. It may be the best decision you’ve ever made.
For those who don’t yet understand the benefits, here’s a breakdown: A jingle is a short tune that’s easy to remember and is often used in advertising. Jingles are effective because they are memorable and can help customers remember your brand when they are ready to make a purchase. Although there are many ways to acquire new customers, it is always wise to consider profitable options like this one.
Related: How to use TikTok to promote your business
Show a phrase and turn it into a TikTok trend
There are many ways your brand or business can go viral on TikTok using custom audio beats, but what’s even more powerful than just a beat is vocal samples combined with audio beats because they feel more intriguing to the audience. Most brands don’t know that real marketplaces now exist for the sole purpose of curating the best library of audio content for creators looking to expand online. You can license these audio beats and samples from online platforms like Splice and WAVS.
Finally, promote your brand song on other platforms like YouTube and Instagram to drive more traffic to your TikTok videos. By following these tips, you’ll be well on your way to creating a viral TikTok campaign that will help you take your brand to the next level.
Source: www.entrepreneur.com