11 of the most anticipated releases

At W, we know you don’t have to herald a new year to look for fresh, game-changing produce. Without a doubt, 2022 saw beauty launches that have earned a place in our daily routines (Charlotte Tilbury Beautiful Skin Foundation, we’re looking at you). But like the next beauty enthusiast, we’re already looking ahead to 2023, eager to see what will make waves. Luckily, we know which skincare, makeup, and hair products will make their mark this year and beyond.

Makeup

Forget everything you ever knew about powder foundation. Maybelline’s latest launch rivals some of the best liquid foundations in terms of coverage, ease of wear, and feel. The brand whipped up 17 shades of this formula, all of which provide a smooth matte finish that’s resistant to sweat, water, and caking. Did we mention that it lasts an impressive 24 hours?

If you’re looking to get cleaner with your beauty shopping in 2023, Well People’s latest mascara launch is a smart pick. The 100% vegan formula offers natural-looking length and is infused with plant-based ingredients like jojoba oil, rice bran, sunflower seed, and castor bean wax to keep lashes nourished. It is also available in two shades: black and black brown.

If a simple makeup look is the name of the game, Urban Decay’s newest all-in-one concealer is the answer. Available in 24 incredibly opaque shades (it’s Urban Decay, after all), you’ll find the concealer with a doe-foot applicator on one end and a built-in brush on the other for quick blending on the go, anytime.

Baked powders are always a good idea, as evidenced by Essence’s latest addition to the Pure Nude family: Baked Blush. Apply any of the eight shades for a soft pop of color and a healthy-looking finish to your complexion. Your skin will never look dusty and your pores won’t look enlarged either.

Too Faced’s spring collection has several standout products, but the one that piqued our interest the most was this dazzling eyeshadow palette. With 14 cotton candy scented shades including blendable metallics, shimmers and mattes… can you blame us?

Three soft illuminating powders, one luxurious compact. Made with Tarte’s signature Amazonian clay diamond complex, Shape Tape Glow Stick formulas bounce light, mask discoloration and deliver an ethereal glow you won’t be able to stop staring at.

What’s worse: uneven brows or smudged brows? Fortunately, you won’t have to worry either with Rodial’s newest brow pencil, which promises long-lasting hold and features a tiny retractable tip that lets you create hair-mimicking strokes with ease.

Hair

It will only take five washes to see the dynamic results of this new volume-inducing shampoo and conditioner from For Hers. While the shampoo helps lift flat roots and adds mega fullness, the conditioner intensely hydrates and makes frizz a thing of the past. We’ve called it the dynamic duo of the year.

Skin care

MAC has officially entered the skincare building. Fresh Canvas Cleansing Oil from their new Hyper Real line removes all traces of makeup (including waterproof mascara) through a blend of nourishing ingredients like Vitamin E, Sunflower Seed Oil, and Peony Extract.

Ranavat is the brand we turn to for scratching that Ayurvedic itch, and the restorative moonseed treatment certainly does the job. Ideal for those looking to minimize fine lines, redness, and irritation, this treatment is based on Moonseed, a key ingredient among Ayurvedic practitioners that gives your skin a detox while preventing environmental damage. We especially like the balm-to-oil texture, which is easy to apply to the skin as the last step in the routine.

Face oil, but make it wearable. That’s exactly what OleHenrikson’s HydraBarrier Nourishing Face Oil is, all thanks to its fast-absorbing formula that sinks into skin without leaving a greasy finish. If you have uneven skin texture, dryness, or a dull complexion, this antioxidant-rich formula will help strengthen your skin’s moisture barrier.

Retinol has always been a much-loved ingredient in skincare, and it’s definitely making its way into the new year. In 2023, you’ll find us bathing in Summer Fridays Midnight Ritual Retinol, a serum infused with two forms of retinoids (retinol and retinyl linoleate) to combat uneven texture and eliminate fine lines and wrinkles.

Source: news.google.com